Minh Hoang

About

Brand builder. Culture enthusiast. Currently building brands at L’Oréal, with previous global experiences across New Balance USA, Shiseido Americas, Gucci Americas and ELLE Magazine. Driven by a fascination with consumer behavior, cultural relevance, and the business of desirability. Experience spanning brand strategy, product marketing, digital marketing, stategic communications, and integrated brand building. Interested in how brands earn relevance, shape culture, and create enduring connections with people.

Experience

• L'Oréal (Ho Chi Minh City, Vietnam)
  • Brand Management, E-Commerce @ 3CE
    Aug 2025 - Present · 11 mos

    Second Rotation: Digital & E-Commerce Brand Management Launched 3CE Velvet Plush Lip Tint & 3CE Misty Lip Bare

  • Product Management @ Garnier
    Dec 2024 - Aug 2025 · 9 mos

    First Rotation: Product Management Launched Garnier’s Anti-Acne UV Sunscreen & Reboosted Anti-Acne Micellar & Serum L'Oréal SeedZ Management Trainee Program is a full-time, post-graduate opportunity designed specifically to develop its future business leaders.

• Gucci Program for Scholars at Gucci
  Feb 2024 - Apr 2024 · 3 mos

• Global Marketing, Lifestyle PR Co-op at New Balance
  Jul 2023 - Dec 2023 · 6 mos

• PR & Marketing Co-op @ Drunk Elephant at Shiseido
  Jul 2022 - Dec 2022 · 6 mos

  Drunk Elephant is a prestige beauty brand and a subsidiary of Shiseido Americas.

• PR & Account Management Intern at Ogilvy
  May 2021 - Jul 2021 · 3 mos

  Retainers: TikTok & Grab. Key clients: Pizza Hut, Red Bull, Novartis, Traveloka, etc.