Taipei, Taipei City, Taiwan
Project Manager with quantitative finance background and strong passion for marketing operations. Skilled in Ecommerce operating and digital marketing within multiple industries. Experienced in luxury retail (Breeze Center, Saks Fifth Avenue), press, and media(ELLE Taiwan, Vogue Taiwan). Good knowledge of Ecommerce methods, SEO, and digital marketing skills.
● In charge of the entire instant lottery production, including game concept, play method, prize structure and ticket design. Communicate with the printing manufacturer to ensure the product production process is on the right track. ● Monitor the sales performance of each product from launched to delisted and analyze the results.
● In charge of the company's partnership with FARFETCH, including managing orders, promotions, and slots, planning products listing schedule, and processing imports and exports orders for the company's partner brands, including alexanderwang, MM6 Maison Margiela, PortsPURE, and more. ● Summarize financial report and performance data on FARFETCH to evaluate the marketing effectiveness Substantially improve the store performance and help the company expand over 5 stores within 2 months. ● Build and manage company's brand's official website, giulianoFujiwara.com, with Shopify by setting up logistic and financial methods, editing website theme with multiple programming languages, listing products, and integrating social platforms with the website. ● Assist onsite marketing campaigns, for example, 2020 Breeze Xinyi Glorious Night.
● Organized articles on WordPress website and conducted SEO strategies with Yoast SEO, including setting domain, editing meta description and SEO titles, and adding related links, based on keyword research by tools, such as KW Finder. ● Analyzed Google ads data with Google AdWords and did keyword research to assist the digital marketing team conduct SEM strategies. ● Researched keywords that could be easily reached by targeted audiences to do SEO and built white hat backlinks on high-quality websites and brought our website to page 1 on Google search engine. ● Managed social media accounts, including Facebook, Instagram, LinkedIn, Zhihu, and SinovisionNet. Sourced materials and created content with Photoshop skills and reached 9 times audiences than before did within a week. Tracked insights and analyze data on social media platforms to monitor the performance of the account.
● Provided customer service with in-depth product knowledge and market trend. ● Drove sales of $7,376 in 5.5 hours by applying omnichannel methods to assist customers and offering luxury shopping experience and service. ● Turned over 30 customers to clients by following up each transaction, such as returns, sales, and alteration to build up customer loyalty. ● Solved customers’ inquiries by assisting customers open Saks First Credit Card account, providing complete product information and selling events, and helping customers complete return and exchange request.
●Worked as a dresser for Marcel Ostertag SS19 and JUST IN XX SS19 Show ●Organized the garments and accessories and dressed the models smoothly to ensure efficient performance of the show