Salzburg, Salzburg, Austria
With over a decade of experience in the automotive industry, currently serving as Head of Sales at Citroën Austria. Focused on leadership, business management, and strategic communications to drive sales initiatives and strengthen market presence. Committed to fostering collaboration and aligning strategies with organizational goals. Dedicated to empowering teams and delivering impactful results within an evolving and competitive market landscape.
For the MINI Central- & Southeastern Europe markets: •Successfully steered the wholesale and retail sales volume in 12 markets, achieving an impressive 97% increase in sales over my years of responsibility, reaching 9,500 units. •Implemented strategic measures to optimize sales steering processes, resulting in enhanced workflows, improved communication with the markets, and streamlined operations. •Proactively boosted overall and per unit profitability in the assigned markets, achieving double-digit growth and driving increased revenue and profitability for the company. •Facilitated improved collaboration across divisions, working closely with strategic stakeholders and service departments such as Sales Operations, Controlling, and Product Management to ensure seamless coordination and alignment of objectives.
•Developed and executed the MINI Marketing strategy in 12 markets of Central- & Southeastern Europe, driving brand visibility and market penetration. •Effectively controlled and managed a regional marketing budget of €10M, ensuring optimal allocation of resources and maximizing ROI. •Designed and implemented comprehensive 360° launch and brand campaigns, with a strong emphasis on online and social media platforms, resulting in increased brand awareness and customer engagement. •Successfully launched the new MINI Cabrio and Countryman models across the assigned markets, driving sales and achieving market share growth. •Oversaw and directed the regional agency network encompassing advertising, media, online, and social media, fostering strong collaborations and ensuring the delivery of impactful campaigns. •Strategically planned and executed regional events and roadshows for the new MINI Cabrio and JCW Models market introductions, generating excitement and demand among target audiences.
• Played a key role in optimizing volume, wholesale, retail planning, and steering processes for the 12 markets, resulting in improved operational efficiency and increased sales performance. • Coordinated and implemented sales tactical support measures with the 12 regional markets, aligning strategies to drive sales growth and meet market demands. • Implemented improvements in sales reporting management, streamlining data collection, analysis, and reporting processes to provide timely and accurate insights for decision-making.