Mechelen, Flemish Region, Belgium
Master's in General Management graduate from Vlerick Business School with hands-on experience in customer research, market analysis and digital content growth. Background spans leading a market expansion project across 5 European markets, building and growing an independent digital content platform from scratch using SEO and content strategy, and exploring new product development from concept through market entry. Brings a strong analytical mindset with a natural curiosity for how products are positioned, launched, and discovered by customers, from go-to-market strategy through to e-commerce and search visibility.
1. Founded and independently built a niche football content platform, managing endto-end content strategy, SEO and audience growth since 2023. 2. Automated daily content distribution across social media platforms using a self-built automated scheduling tool. 3. Tracked web traffic and visitor behaviour using Google Analytics, leveraging insights to improve content performance and boost organic engagement by 40%.
1. Analyzed business requirements and translated them into structured user stories to guide solution development. 2. Conducted functional testing and trained client stakeholders, facilitating user acceptance testing to achieve 100% client sign-off before solution deployment. 3. Defined project scope and ensured solution delivery remained fully aligned with the agreed Statement of Work.
1. Led a strategic growth project for a B2B manufacturer, targeting expansion across 5 European markets and 3 high-volume sectors. 2. Conducted qualitative and quantitative analysis of customer segmentation, market dynamics, and strategic fit to inform expansion strategy. 3. Designed a market entry framework and performance measuring KPI model to rank country-sector opportunities based on fit, scale, and competitive dynamics. 4. Conducted 30 customer interviews and built 2 targeted surveys to capture demand and supply-side dynamics. 5. Built 3 Power BI dashboards to visualize market attractiveness, customer segmentation, and strategic priorities.
1. Automated workflows using Power Automate, reducing operational inefficiencies by 30% and streamlining approvals. 2. Designed and maintained Power BI dashboards to track key operational metrics and enable faster, data-driven decisions, reducing reporting time by 40%. 3. Designed a Power Apps-based Leave Tracker application, cutting manual processing time by 50% and improving approval efficiency. 4. Collaborated with HR and finance teams to gather process requirements and deliver workflow improvements, reducing approval cycles by 30%. 5. Supported internal onboarding and enablement by documenting tools, training end-users, conducting end-user testing, and facilitating solution rollout within a cross-functional agile team.