Milena Caballero

Business Development Consultant | US Market Strategist

Miami, Florida, United States

About

At the helm of Showroom Global, our team specializes in navigating foreign food and beverage brands through the complexities of the US market. Our strategic planning and execution revolve around aligning products with American business objectives and culture—maximizing their market potential. My education in International Business Administration from Florida International University underpins our methodical approach to each project. At RED CONSULTING USA, we've carved a niche in crafting bespoke market entry strategies for our international clientele. My fluency in Spanish, Portuguese, and English, coupled with a keen understanding of cross-cultural business dynamics, ensures that our clients' ventures are not just launched but thrive. Our focus is on sustainable growth and the continuous development of robust business strategies.

Experience

  • RED CONSULTING USA (Full-time · 11 yrs 6 mos)
    • Director of Business Development
      Jan 2018 - Present · 8 yrs 6 mos

    • Chief Operating Officer
      Jan 2015 - Mar 2025 · 10 yrs 3 mos

      As a business developer and consultant for foreign clients aiming to launch their businesses in the US, I provide tailored strategies and guidance. I assess market opportunities, navigate legal requirements like company formation and visas, and conduct financial feasibility studies. Likewise, I facilitate introductions to local partners and customers and develop effective marketing strategies to ensure their products resonate in the US market. Furthermore, I aim to guide clients through every step, helping them achieve successful entry and sustainable growth in the US.

  • Executive Director at Showroom Global
    Jan 2022 - Mar 2025 · 3 yrs 3 mos

    As a project manager in this context, my team and I meticulously plan, execute, and monitor all aspects of introducing a foreign food or beverage into the US market. I ensure alignment with business objectives and maximize the product's potential for success.