Orange County, California, United States
Fueled by a love of building partnerships and making a difference.
Initiate and manage partnerships designed to enhance NBFF's relationships within the local nonprofit community and build public awareness of NBFF among new audiences.
Haute Hope is a startup producing beautiful gift boxes featuring carefully curated products that give back to charities or positively impact the world. Social Media - Developed and managed 10 week social media content calendar. - Curated social media content for Twitter, Pinterest, and Instagram. Posted directly and via HootSuite. Business Development - Researched and identified clients for holiday corporate sales push Partnerships - Identified potential creative and marketing partners - Facilitated connection between Haute Hope and potential partner Marketing & PR - Conducted outreach to local media outlets for holiday event. Gained coverage in Time Out LA and Los Angeles Times newsletter (distribution list of 130,000 subscribers) - Identified influencers to invite to holiday event Events - Helped plan and execute holiday event with 400 attendees
Partnerships - Supported partnerships team in strategy and management of global partners including Universal Music Group, NBA, NFL, and Netflix by identifying and evaluating opportunities to leverage partnership assets Buzz Marketing - Contributed to buzz marketing strategy process by ideating activation opportunities, developing insights, and presenting recommendations for upcoming brand marketing campaigns - Supported buzz marketing campaign activations to drive global awareness about Marriott: - Identified social influencers and bloggers for participation in campaigns - Supported agency selection process for NFL marketing activation by identifying potential agencies and participating in the RFP development, proposal review, and selection process - Developed social media analytics reporting template to help measure and quantify buzz marketing success using Sysomos tool - Conducted market research and compiled findings in weekly buzz marketing newsletter to keep team updated on industry trends
Fundraising - Enabled Smithsonian to increase its representation of and goodwill within the Latino community by surpassing FY13 fundraising goal by 27 percent as member of two-person fundraising team - Developed corporate partnership proposals and sponsorship agreements and managed partnership benefits for Fortune 100 companies such AT&T, The Walt Disney Company, and Ford Motor Company - Led all prospect research and developed targeted fundraising plans for 350+ corporate, individual, and foundation prospects to support arts, culture, youth, education, STEM, digital, and diversity-related projects - Authored all development communications, including funding proposals, quarterly board reports, fundraising appeals, executive communications, and personalized acknowledgments for corporate, foundation, and individual funding prospects and donors Marketing and Communications - Edited marketing collateral including annual reports and brochures - Composed key communications on behalf of Director and Chairman to donors, board members, and other internal and external constituents - Created tagline used on all marketing collateral - Managed email and direct mail marketing and fundraising campaigns Board Relations - Planned and executed semi-annual board meetings, board events, and committee meetings - Managed board relations strategy resulting in 100% board giving (up from 35%) and record board meeting attendance Special Events - Planned and executed community relations and fundraising events ranging from intimate VIP gatherings to large-scale exhibit openings
- Managed all fundraising operations as sole development staff member, achieving fundraising goal by securing renewals and new funding streams worth $700,000 in FY11. - Created Center’s first Twitter account and ensured consistent brand identity as voice of Twitter account, co-editor of monthly e-newsletter, and contributor to Facebook account. - Worked closely with Director to implement the annual $1.1 million Latino Initiatives Pool grant administration process.