City of Johannesburg, Gauteng, South Africa
My aim as an Art director is to be the thread that tells stories from a creative concept based on key insights, all the way to the designs going live. It is a process that needs to be carefully woven together so everything is consistent from start to end, telling one clear story. It’s a journey to take a brief handed to you and try and dig deep through insights that spark the idea for a strong narrative. Taking that concept and translating it through visuals to explain the idea. All of which leads to design rollout and production, which is a result of all of the above stages and how we bring that to life. I am by no means an expert, but I enjoy going through this process to develop my character, my craft, and creating work that can become identifiable as my own. Want to connect or work together? Feel free to contact me.
Focus on everything from conceptualisation of ideas, to rollout execution, as well as shoots/production.
I Interned as a digital design intern working with the E-Commerce Team learning how to rollout design executions for brands like Standard Bank. I also learnt how to work collaboratively, and to work under tight deadlines. I learnt from other designers' teachings and I presented my work professionally under their guidance.