Vantaa, Uusimaa, Finland
With 21 years of experience in both B2C and B2B sales, I bring extensive knowledge and a seasoned perspective to my work. I have a strong appetite for success, and I perform at my best when facing challenges that require stepping outside my comfort zone to create meaningful and positive solutions for customers. I excel in new customer acquisition, key account management, and managing the entire sales cycle from first contact to long-term partnership. My understanding of the customer interface is broad and deeply practical, built through years of hands-on experience in diverse sales environments. Throughout my career, I have received consistent recognition for my communication skills from both clients and leadership, and this has been a key strength in building trust and long-term relationships. My academic background in information and communications technology fuels my natural interest in both the IT sector and the business world. This combination of technical insight and commercial experience enables me to bridge customer needs with the right solutions clearly, confidently, and with strategic intent. In my current role as Head of Sales, I bring together practical sales expertise, strategic thinking, and leadership. I focus on modernizing sales processes, developing scalable sales strategies, supporting the team as they navigate future challenges, driving SaaS business growth, expanding partner-led channels, and applying AI and automation to improve overall sales performance. From the early days of my career, I have consistently aimed upward, seeking new challenges and environments where I can grow, contribute, and deliver results. I carry with me a strong sense of ownership, a wide professional network, an ambitious mindset, and a positive and solution-oriented attitude combined with the humor that good teamwork always benefits from.
I lead Zoner’s sales organization and oversee both the strategic direction and the daily execution of our sales operations. My work focuses on driving our Hosting and SaaS business growth, strengthening our sales performance and building scalable sales models that support long‑term success. I also serve as a member of the leadership team and contribute to our broader business development. My goals at Zoner include modernizing and reinforcing our sales processes, developing our sales strategy and turning it into tangible results, supporting the team as they navigate future sales challenges, applying AI‑driven solutions and automation to improve sales efficiency, and expanding our partner-driven business. I bring a strong understanding of the needs of small businesses and help entrepreneurs identify the solutions that best support their growth through Zoner’s services. My approach is ambitious, solution-oriented, and people-focused, with a clear emphasis on driving sales growth and enabling customer success.
My main area of responsibility is increasing the sales of Finn-ID Attune software in warehouse and production operations. The following things are also part of my job: - Project sales team leader - Increasing profitable solution sales and directing younger salespeople to solution sales - Software sales development - Identifies the real need of the customers in order to provide the best possible solution - Ownership and implementation of large sales projects together with the sales project team - Management of named customers - Contract negotiations
The current position is strongly in developing Onrego´s strategic customers. I help my customers find the best solution that support their business needs. - Service Manager for named customers
Development of the existing customers relationships and acquisition new customers. - Responsibility for a small team - Developing the unit and responding to partnerships - Member of the board - Service manager for named customers
Acquisition of new customers and development of existing customer relationships. - Member of the Management and marketing team - Cloud Transformation unit and solution development, along with Onrego´s consultants - Development of sales processes and Microsoft Azure related services - Microsoft Dynamics CRM development and streamlining sales processes - Marketing planning and event coordination - Developing customer relationships and selling new branded services to named customers
As a sales manager I was in charge of actively selling solutions for companies electrical services and business needs. I handled both excisting customer care as well as new customer acquisitions that for example included the well-known Finnish stock exchange companies and overall the top 500 companies in Finland.The selling offering range included overall IT-solutions (like the electronic service channel e-shop, websites and e-services), electronic working enviorments ( such as intra- and extranet, e-desktop), reporting solutions (BI/ DW), integration solutions (Service Bus or customers’ wishes).
Samlink is a supplier of solutions and services for challenging information systems and a professional in financial administration. Samlink’s customers include banks, credit institutions, investment service companies, energy companies and operators in social affairs and healthcare, i.e. companies where functional electronic services play an important role. We are a leading multi-talented player within our field – professionals in challenging IT solutions, electronic transactions and financial administration. For us, successful outcomes include short or long term projects which could be challenging or simple to achieve. What is common to all of our projects, however, is that the services we deliver change the way our customers do business – helping them operate in a more cost-efficient and eco-friendly manner, utilising the latest technology.