Copenhagen, Capital Region of Denmark, Denmark
Working with customer journeys is exhilarating for me. Being a part of the creative process where the starting point is always the consumer's needs and pains is something I truly enjoy. To identify optimization opportunities, I use visualization methods such as wireframing and mockups, based on consumer needs and my commercial understanding. My experience with marketing automation, CX, and design principles for value-creating customer journeys helps me make the necessary improvements. With a strong agency and consulting background, I possess excellent communication skills, including good public speaking and being a solid strategic partner. Additionally, I have strong competencies in CRM, UX, UI, CX, conversion optimization, and the application of design principles in visual communication.
I'm pulling the plug to find myself and what direction my career should take. I want to use my experience with Email Marketing, CRM, Marketing Automation and combine it with UX and Communications Management to design value-creating customer journeys. At the same time, I have become much wiser about myself and my strengths are: - Understanding people and their needs. - Being able to put myself in other people's shoes. - Communicate and share knowledge - Excellent trategic partner - Analytical approach to communication - Diplomatic problem solver - Understands how to work in a strong team with interdisciplinary competencies
- Developed strategies for working with Content in Salesforce Marketing Cloud. - Identified gaps in marketing automation and implemented strategies for filling them. - Worked with data scientists to define the right trigger for marketing automation. - Delivered successful Marketing Cloud MVP that secured client buy-in - Developed strategies for working with Content on Marketing Cloud. - Training of client marketing team, focusing on best-practice and scaling of marketing automation and customer activation. - Planning and building their Salesforce Marketing Cloud (SFMC) business units. - Created customer segments - Created trigger Customer Journeys - e.g. On-boarding customer flows, Retention flows, Anti-Churn flows - A/B test reporting - Automate weekly/monthly reporting on channels; Email, SMS and Push - Imported client data and automated daily imports - Setup folder structures and naming conventions - Campaign execution - Worked in Sprint - SCRUM as agile processes.
Working in the Adidas and Reebok Global Marketing Operations team: - Oversaw the training and boarding of new colleagues, opening a new office in Lissabon. - Developing and executing training plans for Campaign Specialist working in Salesforce Marketing Cloud. - Developing process improvement projects. - Coordinating and deligating tasks using Kanban and acted as Product owner. - Requirement gathering on work process improvements. - Creating Customer segments for e-mail campaigns using SQL
- Worked in Salesforce Marketing Cloud to ensure top quality assurance for Adidas' Email, Push and SMS marketing. - Supported Adidas in delivering highly personalized communication to their consumers, strengthening their relationship. - I worked continuously and proactively with colleagues to optimize the delivery of our service to a stunningly high standard, with close to zero mistakes.
- Developing and optimizing the e-commerce platform to increase average spending and conversion rates. - Assisting in developing e-commerce and digital marketing strategies. - Optimizing Google Shopping Campaigns and Google Display campaigns in regards to ROAS and CTR/CPC. - Analysing company and digital market data and prioritized in e-commerce and digital marketing projects. - Executing on digital and e-commerce strategies and customized solutions using CSS and HTML. - Launching products on Amazon