Seattle, Washington, United States
I have a knack for uncovering the winning strategy. I'm a fusion of marketing, technical, and leadership skills refined over 20 years in both tech enterprises and startups.
• Scope: Leading digital marketing across B2B (SMB & enterprise) and consumer segments globally. • Remote Team Leadership: Successfully hired and managed a high-performing remote team, driving measurable results at scale. • Budget Ownership: Full responsibility for budget across media, affiliate, and indirect programs, optimizing budget allocation to drive ROAS. • Backend Expertise: Developing automation systems and custom dashboards, streamlining reporting and insights. • Strategic Initiatives: - Created innovative engagement metrics and budget frameworks. - Implemented rapid testing cadences to refine strategy and optimize performance. - Expanded into new digital channels and targeted audiences. • Organic Social Media: Driving organic social media efforts, significantly boosting engagement and brand presence across global markets.
Instructor for digital marketing courses. Taught essential concepts such as customer journey maps, social media marketing, and overall marketing strategy.
Drive demand gen and customer engagement using retargeting and account-based marketing. Accelerate global marketing excellence with team trainings on tools. Manage conversion and lead tracking integrations (Adobe Ad Cloud, Salesforce, Demandbase, Adobe Analytics, Adobe Audience Manager, Google Adwords, Bing Ads, Flashtalking). Develop and maintain industry-leading budget management programs.
Managed demand gen campaigns for Adobe's enterprise products. Drove strategy for 3 brand transitions. Created a competitive analysis framework. Led a 5-member tiger team to resolve platform issues and drive funnel tracking innovation. Restructured accounts to improve efficiency and conversions 250% YoY.
Created the strategy for search engine paid campaigns and organic search. Developed marketing tests and landing page variations. Formulated an algorithm for procedure categorization and search logic.