Greater Tampa Bay Area
I didn’t come up through titles; I came up through ownership and getting things done. I build and scale monetization engines inside digital platforms. Over the last decade, I’ve operated across ad tech, agency CRO, streaming, and the music industry, turning product strategy into measurable revenue growth. My foundation was built in environments where revenue performance and feature adoption were expected, not optional. I’ve led teams, partnered directly with executive leadership, and translated user feedback into product rollouts that drive adoption and lift. In the creator and streaming space, I’ve applied that same discipline to direct-to-fan ecosystems, scaling subscription platforms, and structuring release models built for long-term monetization. I always like to focus on: • Finding revenue leverage inside the product • Prioritizing features based on impact • Removing friction that slows adoption • Aligning teams so execution stays tight I operate best where product, monetization, and disciplined execution intersect, especially in creator-driven ecosystems where ownership and long-term value matter.