Mike Lawrence

EVP and Chief Reputation Officer at Cone Communications

Boston, Massachusetts, United States

About

Corporate Communications executive focused on helping for-profit and non-profit organizations develop and implement strategies to successfully reach key audiences, including consumers and employees. Senior issues and crisis management leader with deep experience identifying, preparing for, and mitigating reputational risk. Award-winning former journalist with more than two decades of experience in broadcast and print newsrooms who supports organizations in developing and executing media strategy and engagement. Specialties: Crisis Preparedness/Prevention/Management; Corporate Social Responsibility (CSR) strategy and communications for businesses and non-profits; Corporate Communications; Issue management; Spokesperson preparedness; public relations

Experience

  • Cone (21 yrs)
    • Executive Vice President and Chief Reputation Officer
      2008 - Dec 2022 · 15 yrs

      Responsible for client and account team counsel on reputation management and ethical issues; senior counselor to crisis prevention and management and corporate responsibility disciplines at Cone; develops and leads partnerships with other firms; agency spokesperson and conference presenter; member of Cone's executive leadership team.

    • EVP, Corporate Responsibility and Crisis Management
      2006 - 2008 · 2 yrs

      Founded agency's corporate responsibility discipline and built team to work with clients on business strategy, operational changes in areas such as supply chain and environmental sustainability, accountability and reporting, and communicating to internal and external stakeholders.

    • Senior Vice President, Crisis Prevention and Management
      2002 - 2006 · 4 yrs

      Led agency's crisis team, working with corporations and non-profits on preparedness, issue identification and monitoring, spokesperson training, and management of crises.

  • Vice President, Media Services at Cone LLC
    1997 - 2002 · 5 yrs

    Led team specializing in identifying and developing newsworthy stories for clients; communicated with online, print, and broadcast media on behalf of clients; trained spokespeople to be interviewed by journalists; monitored media trends and educated agency staff on media needs

  • Reporter/Anchorman at WHDH-TV 7 (NBC) Boston
    Oct 1982 - Dec 1996 · 14 yrs 3 mos

    Television news reporter and anchorman, host of weekly news interview program, bureau chief at two daily newspapers (Worcester Telegram & Gazette and Middlesex News)

  • Reporter/Anchorman at WTHR-TV 13 (NBC) Indianapolis, IN
    Sep 1977 - Sep 1982 · 5 yrs 1 mo

    Weekend newscast executive producer and anchorman; weekday Statehouse bureau chief covering Governor and Executive branch agencies, Legislature, Courts on state and federal level.

  • Reporter and News Producer at WJAR-TV 10 (NBC) Providence, RI
    Jul 1972 - Sep 1977 · 5 yrs 3 mos

    Newscast producer and on-air news reporter