Toronto, Ontario, Canada
Senior growth marketing leader with a decade across financial services, travel, CPG, tech, and automotive. I lead growth functions that turn paid activity into business outcomes, building the measurement, martech, and team capability that sustain them. My combination of senior strategy and hands-on platform work is rarer than it should be at this level. I've kept both. Most recently: cut CPA 44% in three months at Shift Auto Group while expanding the team's remit from shallow acquisition-only paid media into full-funnel. Before that, 25% YoY at EF Educational Tours alongside a full martech and analytics rebuild. Now at Microsoft on the partner marketing side. I also teach Marketing Analytics and Digital Strategy at McMaster in the evenings and weekends, sharing my passion for this industry with up-and-coming digital marketers across degree and con-ed students.
Part-time instructor teaching Marketing Analytics and Digital Data Management. I focus on practical, industry-relevant skills: GA4, attribution, measurement frameworks, and marketing technology implementation. I teach in the evenings alongside my primary work in growth and performance marketing.
Digital marketing consultant services for mid-market orgs who need clarity in their marketing.
Led growth strategy across paid media, web, and content for a high-consideration travel brand. Managed two direct reports, supervised a full website redesign, redeveloped martech stack across analytics and CRM, and built leadership reporting from scratch. Reduced CPA 25% YoY.