Lake Mary, Florida, United States
Sales and marketing executive with years of progressive accomplishments at start up, small business, and Fortune 500 companies. Entrepreneurial thinker who is focused in finding the most suitable solution to client needs. Licensed in Florida for Life, Health, and Annuities. FL License #W180248 KEY SUCCESSES Sold several million unit sales titles including "US Quarter Collecting Kit". Scholastic sold over 4 million units. Withheld rights to, and designed a program for selling to financial institutions resulting in $1+ million incremental sales at 75% gross profit. Sold 1.4 million "MYO Friendship Bracelet" books to Troll book clubs. Sold Avon their #1 non-proprietary unit seller (Ice Pop Molds) and top $ volume item (Tetris) of all time. Exceeded every annual quota or objective in all sales positions. Specialties: Building profitable relationships, creative and consultative selling, tenacity.
Concept development, creative development (graphic and editorial), packaging, and full production of unique private label product solutions for Fortune 500 firms including Avon, Barnes & Noble, Scholastic, and others. Marketing program consulting helping consumer product and direct mail companies develop effective promotional material to strengthen brand awareness. Reputable and dependable sales representation for several firms including Radica, Dalmatian Press, Thomas Nelson, Warren Industries, and others. Utilized ability to effectively use technology to source goods and services worldwide. Sold products internationally in eight different countries . Served as contract recruiter for staffing firm for a year and a half. Currently providing consulting services to local small business to supplement income. Consolidation/mergers and the move to digital content has led me to seek new opportunities using the printing, packaging, and product development skills obtained. Willing to travel or relocate.
Grew sales of book and interactive kits from $1 million to $12 million annually. Packaging consisted of all types of thermoform plastic (PET,LDPE, and PP), polybag, and blisterboard/corrugate material. Sold concepts based on thematic content and design, as well as contract production/fulfillment.
Business Development and contract negotiation with the strategic licensing partners of Western Publishing. Brands managed included Disney, Mattel, Childrens Television Workshop, and several top intellectual property providers. Strategic partnerships grew from $120 million in corporate revenue to $180 million in 2 years.
P&L responsibility for Pre-Teen and Proprietary Brands for leading children's consumer products firm. Doubled sales and increased profits 500%.
Handled Key National customers - Top Producer 3 consecutive years increasing sales 400% and profits 340%. Presidents Award.