City of Cape Town, Western Cape, South Africa
I have represented world class beverage brands in leadership positions across Europe, the Middle East & Asia. Specialising in sales functions, I have successfully launched brands into major grocers, travel retail and wholesale channels across global markets. I have a proven track record of building strong working relationships which help to unlock mutual growth and allow excelled category development.
Full P&L accountability for strategic retail, managing a diverse portfolio of premium beverages and snacks. Key Accounts: Carrefour, Spinney’s & Waitrose Key Brands: Red Bull, Heineken, Amstel, Capri Sun, San Pellegrino, Acqua Panna, Amstel, Beyond Meat, Milka
Designed and implemented a partnerships vertical, utilising existing assets to unlock revenue. Successfully executed campaigns with Adidas, Sensodyne & TicTac, establishing the UAE as Deliveroo’s second ranking market on partnerships revenue. As a member of the C-19 rapid response team, rolled out a high speed ‘essentials’ delivery service, onboarding new suppliers of health care products and staple household supplies. Post covid, this evolved into a highly successful grocery vertical which was adopted globally. Nurtured and grew a number of key restaurant partners through the “Editions” (dark kitchen) network, whilst identifying gaps for expansion.
Top Performer - 2019. A business development role with aggressive sales targets, focussed on gaining market share in a highly competitive marketplace. Special focus on breaking competitors' top performing exclusive partnerships, and on international hotel groups. High level negotiations to cover commission rates and set up fees.
Leading the international business unit, the highest growth channel within the company. Brand ownership, management and locally directed activation in an omnichannel environment. End to end responsibility for sales, account management, trade marketing, new business development, strategy, operations and new product development. Markets included: UAE, Italy, Netherlands, France, Sweden, Norway, Canada, Switzerland, Singapore, Hong Kong, Korea, Spain, Hungary, Romania. National Account Manager for Marks & Spencers, the UK's number one craft beer retailer, consistently generating high volume and value growth for both parties, with full P&L ownership.
Off-Trade customers include: Tesco, M&S, Waitrose, Morrisons, Sainsburys, Co-Op, Majestic, Oddbins, Wine Rack, Selfridges, Booker, Costco