Mike Neve de

Global Corporate Function - Leading Future of Category Management at Procter & Gamble

Geneva, Geneva, Switzerland

About

Business minded global analytic and insight leader, with 12 years experience in FMCG and durable goods. Extensive experience in brand performance measurement and improvement interventions, deep human insights (global), business focused data analytics and brand/product redesign.

Experience

  • Procter & Gamble (19 yrs 8 mos)
    • Global Corporate Function - Leading Future of Category Management
      Aug 2021 - Present · 5 yrs

    • Data Analytics and Insights Delivery Team Leader E-IMEA Oral Care
      Oct 2017 - Aug 2021 · 3 yrs 11 mos

    • Consumer and Market Knowledge Global Design Team Leader Oral Care
      Nov 2011 - Aug 2021 · 9 yrs 10 mos

  • Management Trainee at Essent NV
    Sep 2004 - Nov 2006 · 2 yrs 3 mos

  • Marketing and Innovation Manager at CardPlus International
    Jun 2003 - Sep 2004 · 1 yr 4 mos

    Initiator at CardPlus, a company in user-centered consumer applications. www.cardplus.nl