Columbus, Ohio Metropolitan Area
Seasoned online distribution channel professional. Skilled in eCommerce business development, client management, contract negotiations as well as product, account, and vendor management. Strategic thinker and planner, getting in trenches to get things done. Motivate cross functional teams to accomplish goals. Possess solid financial management skills with eye for maximizing profit margins. Specific experience in online health insurance and veterinary distribution models & health insurance operations (Individual, Group and Medicare), public and private exchange models, online business to consumer solutions as well as online business to business to consumer solutions. Solid understanding of internet software development life cycles.
Responsible for new business growth and acquisition activity for national expansion. Identifies sales pipeline, pursues opportunities and manages client relationships. Tracks and manages leads in company CRM solution. Represents the company at industry conferences and trade shows.
Oversaw annual sales budget of $70M in veterinary equipment revenue. Drove vendor relationships and incremental revenue growth. Managed requests for proposal and led new product implementations. Accountable for lead tracking and distribution to appropriate field specialists. • Implemented marketing programs generating $2M in annual revenue. • Launched and promoted new vendor and product achieving $300K in new revenue. • Tracked Segment sales performance and reported to executive management.
Managed P&L of national online sales channel generating $4M in revenue. Accountable for overall growth and marketing strategy for channel. Supervised team of 7 individuals, 4 in virtual environment. Collaborated with and managed key relationships between marketing, IT, legal, finance and sales to drive online strategic roadmap. Created 5-year financial sales forecast / business plan and reported on progress to executive management. • Achieved 52% growth in customer base in 1st 6 months, grew revenue over 50% and gross profit 107% with zero company investment into channel. • Managed digital content and site navigation ensuring optimal online user experience, increasing overall utilization and revenue. • Nominated for "Manager of the Year" in 2015.
Directed business development, sales, and account management for every eCommerce technology client in Eastern United States worth over $3M in annual revenue. Cultivated client relationship and revenue growth. • Negotiated contracts and amendments, responded to requests for proposals and managed client implementations ensuring delivery. • Analyzed client site performance and offered consultative recommendations enhancing overall yields and upselling additional system components, while driving incremental revenue. • Influenced internal and external cross functional teams to sell product enhancements, boosting customer satisfaction and retention.