Mike Hudema

Director Of Communications at Canopy

Greater Victoria Metropolitan Area

About

With over six years as Director of Communications at Canopy, I lead global communications and digital strategy to protect climate-critical forests and biodiversity. My work involves shaping narratives, managing earned media, and delivering impactful campaigns that engage brands, producers, innovators, and investors in driving measurable market transformation. Backed by extensive expertise in strategic negotiations, customer advocacy, and campaign strategies, I am dedicated to advancing systemic change in climate and environmental protection. My mission is to empower stakeholders and organizations to contribute to significant, measurable progress for the planet.

Experience

  • Director Of Communications at CanopyPlanet
    Mar 2020 - Present · 6 yrs 5 mos

    Drive global communications and digital strategy for a leading international nonprofit accelerating supply-chain transformation to protect climate-critical forests and biodiversity—shaping positioning and narrative, overseeing earned media and executive communications, and delivering partner-facing campaigns that mobilize brands, producers, innovators, and investors toward measurable market change.

  • Climate and Energy Campaigner at Greenpeace
    Aug 2007 - Mar 2020 · 12 yrs 8 mos

    Stewarded and executed Greenpeace Canada’s tar sands campaign and broader climate portfolio—building integrated strategies that combined organizing, media, and policy pressure to curb fossil fuel expansion, accelerate divestment and financial accountability, and advance a just transition to renewable energy at scale.

  • Freedom from Oil Campaign Director at Global Exchange
    May 2004 - Jul 2007 · 3 yrs 3 mos

    Designed and drove Global Exchange’s Freedom from Oil campaign, applying corporate accountability and public pressure to push the U.S. auto industry to stop obstructing CAFE standards, accelerate fuel-efficiency improvements, and strengthen industry action on the climate crisis.

  • President University of Alberta Student's Union at University of Alberta
    May 2002 - Apr 2003 · 1 yr

    Elected President, University of Alberta Students’ Union, providing executive leadership and governance oversight. Represented students in senior stakeholder forums with university leadership and government, advancing organization-wide strategy and advocacy priorities while overseeing 12+ businesses and services and an annual budget of ~$13M.