Munich, Bavaria, Germany
In a nutshell: Open-minded sales, marketing and IT professional with 20 experience. Exited in growing new industries and markets. Customer centric approach combined with the view of an entrepreneur. "There is a solution to every challenge"
Responsible for enterprise accounts in the area of QSR, Food Delivery, Travel, Retail / E-Commerce & FinServe. Act as Vertical Lead Germany for QSR / Food Delivery, Travel & Retail Selection of my clients: McDonald's, Burger King, Takeaway (Lieferando), KFC, Domino's, Booking.com, British Airways, Deutsche Bahn, Expedia, Otto, Zalando, Edeka Group, Rewe Group, LIDL / Kaufland, Santander, Klarna, Auto1 etc.
Responsible for develop and grow enterprise Accounts from scratch. Selection of my clients: McDonald´s, Burger King, Netflix, SKY, Pro7Sat1 Group, RTL Group, Adidas, Nike, SAP, ALDI, Takeaway (Lieferando), ARD & ZDF, Peloton, FC Bayern, Borussia Dortmund, McFit, Kering Group, Axel Springer SE, various German ministries and the federal government of Germany.
Responsible to start and grow Amazon‘s advertising business in the industry vertical of Home, Kitchen, HI and Garden. Example of the my major clients: Dyson, Bosch-Siemens Home, Gardena, WMF, Bissel, Melita, Miele, AEG, Bosch Tools, Neato and others.
For my clients, I developed strategies in the digital marketing and sales environment. Key challenges has been the entrance in new markets with new products or achieve different sales and marketing goals with internet channels. These merged my years of experience in the marketing environment with my marketing expertise and my knowledge in e-commerce area. I advised clients during each phase of the implementation of Apps and other digital projects. As an external project manager I took over both strategic as well as operational responsibility. My customer base extending from SME customers to enterprise customers. Furthermore, I was active as a speaker at congresses and trade fairs, where I spoke on topics such as issues such as mobile marketing, trends in e-commerce and networked worlds.