United Kingdom
I have spent most of my career at WPP agencies, most recently as CEO of Geometry Korea. I have held end market, regional and global leadership roles. I have also worked at M&C Saatchi, setting up M&C Saatchi ShopEx, the first specialist commerce agency within the group I have lived and worked in 10 countries including 12 years in Asia leading businesses in Malaysia, Hong Kong, Korea and Indonesia. In my time in Asia-Pac I've also led work for China, Vietnam, Cambodia, Singapore, Australia, Thailand, Bangladesh and The Philippines. Specialities include: Strategic Comms planning, digital comms, e-comm, retail and brand activation. As a business leader, I believe in mutual growth for agencies and clients though commerce-based thinking and so am strongly motivated to unlock potential in brands and teams. I also know that omnichannel content should not just deliver conversion but brand equity so am a good fit for the current ethos of how to deliver Brand Experience.
Scop3 Group is a strategic marketing advisory agency equipped with contracting services to maximize revenues. We aim to become Indonesia’s leading luxury lifestyle brand representation company. Representing a curated collection of unique and exclusive partners, we provide an extensive range of services through Scop3’s three core pillars: Communications,Representation and Contracting. Qualified with a thorough understanding and extensive experience in the high-end brand industry, we enhance our partnership ro outshine their competition and become leaders in the market.
The world's largest independent network is disrupting the market again, by bringing a dedicated commerce offering to Indonesia. We deliver Brand Experience to Commerce through our specialist, retail-centric approach. Our services include: Omnichannel Consultancy, Retail Design & Implementation, Brand Experience & Activation, O2O Integration and E-Commerce. We have newly-created suite of proprietary tools which measure brand activity intent versus delivery in order to maximize impact on brand equity and conversion to sales.
Geometry is part of the WPP Network of agencies with a focus on activating growth for our clients through a deeper understanding of how and why people buy, with creative conversion at the heart of what we do across all commerce channels. We put people at the centre of everything we do to understand when & why they buy. Our tools blend purchase and behavioural data to identify the moments that matter. Then, we deliver the most innovative and valuable commerce experiences for consumers and brand owners. Our key disciplines are Retail / Experential / Design and Innovation
Lead a team of 50, specialising in Activation & Shopper Marketing. Work with an ever evolving roster of Expert Partners to deliver a model which truly offer our clients the 'best of the best' for each brand or project. Key clients include BAT, Unilever, Philips, Indosat & Coca Cola. Award-winning team who picked up the PMAA 'Best in Indonesia' for 2016