Mike DeMars

Sports Industry Leader | Sponsorship Strategy | Integrated Marketing | Content Creation | Driving Fan Engagement & Revenue Through Social & Brand Partnerships

Providence, Rhode Island, United States

About

Experienced sports industry professional looking for opportunities in the following areas: Sports Play-by-Play Broadcasting Multimedia Journalist Sideline Reporter In-Arena Host Sports Sales and Marketing Sports Industry Consulting

Experience

  • Providence College (5 yrs 7 mos)
    • Social Media Coordinator - Providence College Athletics
      Nov 2021 - Present · 4 yrs 8 mos

      • Increased followers for men’s basketball Instagram account by 111%; X (Twitter) followers increased by 74% • Designed graphics and created a video series monetized by Learfield as part of corporate partnership agreements • Sparked marketing campaign of “Masked Ticket Gaines/Dark Knight” from pregame social media post, which led to visuals and themes used in t-shirts, mask giveaway to the student section, and additional gameday graphics • Constructed the Providence College Athletics Brand Guide to ensure proper usage of logos and wordmarks on uniforms, apparel, printed materials, and social media.

    • Adjunct Professor
      Dec 2020 - Present · 5 yrs 7 mos

      Courses: Providence College MBA Program - Sports Promotions and Sponsorships Providence College School of Business - Sports Marketing

  • Worcester Red Sox (Worcester, Massachusetts, United States)
    • Television Director, WooSox on NESN
      Apr 2021 - Present · 5 yrs 3 mos

      • Nominated for New England Emmy for Live Sports Broadcast in 2022 • Directed live game broadcasts aired on NESN, NESN+, and MiLB.com • Produced video packages for highest-rated TV broadcast in franchise history • Trained production staff on Evertz Dreamcatcher replay system • Improved staff scheduling procedure while also providing opportunities for growth • Distributed game footage and highlights to NESN and other media outlets

    • Director of WooSox Productions
      Sep 2021 - Nov 2021 · 3 mos

  • Sports Play-by-Play Broadcaster at Freelance Sports Broadcaster
    2018 - Present · 8 yrs 6 mos

    - Worcester Red Sox (BOS AAA) - Nash Icon 98.9 FM - Providence College men's ice hockey - NewsTalk 104.7 FM, 790 The Score - Providence College women’s ice hockey - NESN, ESPN+, CBS College SportsLive - Providence College softball - BIG EAST Digital Network, FloSports, Friars' All-Access - Providence College men's soccer - FloSports - Holy Cross baseball - ESPN+ - Connecticut College men’s basketball & men’s soccer - Northeast Sports Network - USA Hockey Nationals - HockeyTV.com

  • Graduate Assistant Athletics Video at Providence College
    Jul 2018 - May 2020 · 1 yr 11 mos

    • Served as director, technical director, replay operator, and graphics operator for television and internet streaming broadcasts • Created over 1,100 pieces of content including but not limited to in-game entertainment videos, social media videos, player/coach interviews, game highlights, and television commercials • Increased viewership of women’s hockey web series by 41% from the previous year • Hosted the “Inside Friartown Podcast” featuring interviews with Providence College coaches, as well as current and former student-athletes

  • Television Broadcast Crew at Pawtucket Red Sox
    Apr 2019 - Sep 2019 · 6 mos

    Directed live game broadcasts on myRITV, Yurview, Charter 3 and MiLB.com Additional broadcast staff positions: - Camera operator - NESN - Score bug operator - NESN - Replay Operator - Graphics Producer