Mike Costello

Award winning CPG Professional work with manufactures in tobacco, general merchandise, beverage, and energy shot categories. Working with retailers in the convenience, drug, mass, grocery, dollar and alternate channels.

Greater Chicago Area

About

Accomplished CEO, V.P. of Sales/Director of Sales with a demonstrated history of working in the consumer goods industry. Success in working with start-up CPG companies and taking the products to national prominence and having products receive national awards in their categories. Relationships with category managers/buyers in all retail channels and all categories. Strong sales professional skilled in Fast-Moving Consumer Goods (FMCG), Key Account Development, Wholesale, Sales Operations, and P&L Management. Experienced in helping startup CPG companies be acquired or receive investments from large CPG companies and or private investors.

Experience

  • Owner/Principal/Founder at CPG Retail Connections/Costello Display
    2005 - Present · 21 yrs 6 mos

  • V.P. Sales Liquor/Beverage Channel - Sucker Punch Gourmet- Beverage/Liquor Channel at Sucker Punch Gourmet
    Aug 2018 - Present · 7 yrs 11 mos

  • Director of Sales at Life Support Development
    Jan 2016 - Mar 2018 · 2 yrs 3 mos

    CPG start-up responsible for sales. Responsible for launching new product called Life Support Recovery Shot. Life Support was a 3.4oz hangover relief shot. I was repsonsible for taking our product to retail. Life Support was recognized as the "Best New Product" in the energy shot category in 2016. I was responsible for launching Life Support at 7-11, Casey's General Stores, Giant Eagle, Newcomb Oil, Target, Road Ranger and Wal-Mart to name a few. Also was able to present to Walgreens and Rtie-Aid. Responsible for taking Life Support to over 10,000 retail locations.

  • National Account Sales Manager at NJOY Electronic Cigarettes
    Jul 2011 - Dec 2015 · 4 yrs 6 mos

    Start up electronic cigarette company that created the category. Traveled the country calling on national and regional retailers in the convenience, drug, mass, club and alternate channels. Also called on national and regional wholesale distributors. Manager a broker network and attended several industry trade shows.

  • Director of Sales at Primetime International Cigar Company
    Sep 2006 - Nov 2011 · 5 yrs 3 mos

    Cover the Midwest region selling cigars to national and regional retail chain accounts in the convenience, drug, mass, club and alternate channels. Work with national and regional wholesale distributors. Attend national and regional industry trade shows.