Mike Burton

Seasoned, inspiring marketing and innovation leader with 25+ years of experiencing driving brand growth, brand turnaround, general management, and new product development.

Cincinnati Metropolitan Area

About

Experience

  • Vice President Marketing at Athens Foods
    Mar 2024 - May 2026 · 2 yrs 3 mos

    Marketing leader for the largest phyllo dough producer in the US, Athens Foods. Primary focus is on new product development, new product launch, core marketing and product development.

  • Founder, President at 16 Lots Brewing Company
    Nov 2016 - Nov 2024 · 8 yrs 1 mo

    I have decided to leave the consumer goods space and follow my entrepreneurial dreams and open my own brewery right here in Mason, OH. 16 Lots Brewing Company is in the development stage, and is expecting to be open for business and pouring in July 2017.

  • Sunny Delight Beverages Co. (9 yrs 2 mos)
    • Chief Marketing Officer
      Oct 2014 - Oct 2016 · 2 yrs 1 mo

      Overall marketing strategy for the portfolio of brands.

    • Vice President, Shelf Stable Brands
      Jan 2012 - Oct 2014 · 2 yrs 10 mos

      Overall P&L responsibility for SDBC's Shelf Stable portfolio of brands (Fruit2O, Veryfine, Elations, Crystal Light Ready to Drink). Define strategic direction for the shelf stable platform, as well as brand strategy for each brand. Leads the cross-functional business team, reports to the CEO, and participates in all Board Advisements.

    • Marketing Director
      Sep 2007 - Jan 2012 · 4 yrs 5 mos

  • Marketing Director at Spectrum Brands
    2004 - 2007 · 3 yrs

  • Product Director at Johnson & Johnson
    Apr 2001 - Feb 2004 · 2 yrs 11 mos

    I worked in the Consumer Products Company on the Johnson's Baby franchise and Band Aid Brand.