Los Angeles, California, United States
I’m a Creative Lead specializing in video and motion, leading end-to-end brand, campaign, and product storytelling from concept through final delivery. I blend creative direction with hands-on production—shaping narrative, visual language, and execution while staying close to the work at every stage. I’ve partnered with brands including Amazon Freevee, SHEIN, Mattel, and Intuit to deliver cinematic, high-impact content across social, digital, livestream, paid, and out-of-home channels. My work spans platform rebrands, tentpole campaigns, and native video formats, balancing storytelling, performance, and scale. I’m most effective at the intersection of creative leadership and production—developing concepts, directing on set, guiding post-production (edit, motion, sound, color), and ensuring consistent visual and narrative standards. I’m comfortable leading large-scale shoots, collaborating with external partners, and presenting work to senior stakeholders. At my core, I’m a producer who thinks like a creative, drawn to purpose-driven brands and cinematic storytelling that connects emotionally and performs in the real world.
Lead creative and production strategy for large-scale brand, campaign, and live content across social, digital, OOH, and livestream platforms, owning work from concept through final delivery. Drive narrative development and cinematic execution for high-visibility initiatives, ensuring consistent visual language, storytelling, and brand standards across all touchpoints. Partner cross-functionally with Brand, Marketing, Creative, Legal, and Global teams to translate business and product goals into compelling, audience-first visual stories. Oversee on-set direction, shoot logistics, and post-production (editing, motion graphics, sound design, color), providing clear creative feedback and final approvals. Present creative concepts, production plans, and finished work to senior stakeholders, aligning teams around vision, scope, and execution.
Led end-to-end production and creative execution for weekly livestream episodes, campaign shoots, and live-event content, supporting millions of monthly views. Directed the creation and shooting of platform-native social video, guiding creative assets, graphics, and motion to meet both brand and performance goals. Served as a brand steward, maintaining consistent tone, quality, and cinematic standards across high-volume content output. Managed and mentored a team of producers, overseeing on-location shoots and ensuring seamless execution across fast-moving timelines. Built and refined production workflows and systems to improve efficiency, reduce revisions, and support creative scale.
As a freelance video producer, my role involves bidding on and successfully securing campaigns from prominent consumer brands. I am responsible for understanding the brand's vision and objectives Once awarded, I collaborate closely with the brand's marketing team to develop concepts, plan production schedules, and execute high-quality video content that aligns with their branding and resonates with their target audience. From pre-production planning to post-production editing, I ensure each project meets or exceeds client expectations, delivering impactful results that drive brand engagement and growth. Recent examples included: Producer- Small Wonder Digital- Vogue Live Stream of 2023 Met Gala Influencer Producer- Netflix- Tudum 2023 Executive Producer- Team Whistle/ Ping Pong for Purpose Creative Producer- Small Wonder Digital- Vanity Fair Oscars Live Stream 2024
Led end-to-end production of multi-channel campaigns spanning AV, paid social, OOH, influencer partnerships, and live event activations, managing cross-functional stakeholders across creative, marketing, legal, and external vendors from feasibility through final delivery. Owned seven-figure annual production budgets, including bid review, vendor selection, contract scoping, and negotiation of production company and talent fees. Determined production approach (in-house vs. external) based on budget, timeline, and creative feasibility, maintaining a vetted network of production companies, directors, and specialist vendors across formats. Served as production lead from concept feasibility through shoot execution, post-production, and final asset trafficking — maintaining quality and brand integrity at every stage. Built scalable production frameworks and vendor networks adopted across global markets, reducing turnaround time by 20% and production spend by 30% while increasing output. Led and mentored a team of producers, editors, and coordinators while managing an extended freelance network of videographers, motion designers, and writers — building the team infrastructure and editorial workflows that enabled independent execution at scale.
360 Brand producer for AVOD streaming service, Amazon Freevee. Where I lead production to rebrand the entirety of the service as well as produced a $45M marketing campaign. The day-to-day lead for all brand marketing campaigns, branded productions and localization of AV content. Defines strategies for long-term planning and execution of creative productions for all AV productions. Manage creative direction to inform production strategy and proactively assess external support for the OOH, Commercials, AV and custom takeovers associated with the campaigns.
Produced all photo and video shoots to execute the creative vision for Freevee Original content including "Jury Duty" and awards campaigns. Serve as liaison between show production, talent and internal partners to produce marketing and award campaign materials
Led end-to-end production strategy for a $45M global rebrand, coordinating six agencies, production companies, and executive stakeholders under a compressed 6-week timeline. Served as day-to-day production lead across pre-production, shoot coordination, post-production, and final asset delivery — ensuring thousands of assets were approved and trafficked on time. Evaluated and structured production models across broadcast AV, digital, OOH, and experiential assets — determining in-house vs. external production paths based on budget, scope, and lead time. Reviewed and negotiated production bids, managed scope negotiations, and ensured financial accountability across all phases of campaign execution. Managed the editorial content calendar across thousands of assets and six agencies — aligning production timelines to campaign priorities, marketing objectives, and executive stakeholder milestones throughout the rebrand lifecycle. Contributed to the most successful product launch in the platform's history, balancing craft, scale, and speed without compromising brand integrity.