New York City Metropolitan Area
I help brands turn social media into a growth engine, not just a content calendar. I’m the founder of Sown Media, a boutique digital marketing studio focused on strategy-led content, high-performing social media campaigns, and brand storytelling that converts into real business results. My work sits at the intersection of creativity and analytics. I build structured social media systems that increase visibility, strengthen brand identity, and turn attention into real business growth. Instead of simply posting content, I develop strategies that combine storytelling, video content, audience behaviour, and performance data to create meaningful engagement and measurable results. Some highlights from my work include: • 94.8K+ monthly reach across social platforms • Over 950K in sales influenced through strategic content campaigns • Scaling a TikTok account from 0 to 16,000+ followers through viral content strategy • Driving 1,000 qualified leads in just five days through a targeted digital campaign • Increasing Instagram performance by 5,515% in post views after a full content strategy revamp • Development of the conversational automotive video format “Beemers and Banter with Sadé”, designed to make dealership content more relatable and engaging Before founding Sown Media, I worked as a Digital Marketing Executive for an international media platform, managing multi-platform social media channels, developing engagement strategies, and helping scale digital audiences across Instagram, TikTok, Facebook, Reddit, and blog platforms. Today through Sown Media, I work closely with brands to plan, produce, and optimise their digital presence. My work combines content creation, social media management, analytics reporting, and brand storytelling to create consistent growth. If you are looking to turn your social media into something that drives visibility, engagement, and real business results, I would love to connect.
Founder of Sown Media, a boutique digital marketing studio dedicated to helping creatives and small brands grow through strategy, storytelling, and design. I specialize in managing social media with a balance of personality, precision, and performance — creating content that connects, converts, and builds loyal communities. Oversee full social media management — from content strategy and scheduling to community engagement and performance reporting. Craft cohesive brand visuals and tone, ensuring each platform feels uniquely tailored while staying consistent with overall identity. Develop and execute campaign strategies designed to grow audiences organically and improve engagement rates through authentic storytelling. Design creative content and captions that align with each client’s goals, brand personality, and audience preferences. Handle short-term and contract-based marketing work, including consulting, content creation, and analytics support. Key Client & Highlights Beemers & Banter: Manage digital marketing and social media strategy for a BMW Sales Representative. Oversee content planning, caption writing, and visual direction to capture the unique culture of automotive industry as well as staying relevant on feeds. Focused on building community engagement, expanding reach, and driving consistent brand recognition through high-impact digital storytelling.
Founder of Sown Media, a boutique digital marketing studio dedicated to helping creatives and small brands grow through strategy, storytelling, and design. I specialize in managing social media with a balance of personality, precision, and performance — creating content that connects, converts, and builds loyal communities. Oversee full social media management — from content strategy and scheduling to community engagement and performance reporting. Craft cohesive brand visuals and tone, ensuring each platform feels uniquely tailored while staying consistent with overall identity. Develop and execute campaign strategies designed to grow audiences organically and improve engagement rates through authentic storytelling. Design creative content and captions that align with each client’s goals, brand personality, and audience preferences. Handle short-term and contract-based marketing work, including consulting, content creation, and analytics support.
My Digital Nomads - Digital Media & News Brand (Ireland-based digital publication expanding internationally) Co-launched and manage a fast-growing media platform similar in tone and format to leading viral news brands. Lead project and team management, coordinating content, design, and assisting campaign execution. Manage all social media channels (Twitter, Quora, Reddit, Instagram, Facebook, TikTok) — from content calendars to engagement strategy. Develop and maintain visual themes, oversee graphic design direction, and ensure cohesive brand presentation. Conduct analytics reporting and social growth tracking to guide strategy and optimize reach. Handle blog management, uploading and formatting new content, writing SEO-optimized captions, and scheduling posts. Assistant Lead on campaign and event organization, from influencer partnerships to digital launch strategies. Manage collaborations and partnerships with content creators, advertisers, and promotional partners. Past Case Studies: Drove over 1,000 qualified leads in just five days through a high-performing Easter campaign, utilizing targeted audience segmentation, creative ad design, and optimized social funnels for itson.ie. Scaled TikTok audience from zero to 16,000+ followers within months by developing a distinct brand tone and viral content strategy — achieving multiple viral videos and driving consistent audience engagement growth. Supported the successful market launch of two major European B2C brands, contributing to their digital strategy, creative direction, and pre-launch social media activation. Expanded Facebook community to 3,000+ followers in under six months, establishing a strong and engaged social presence through consistent storytelling and trend-driven campaigns. Increased monthly website traffic to 20,000–25,000 visitors by converting social engagement into measurable conversions through strategic content placement and analytics-led optimization. Represented the company internationally