Mika Hyötyläinen

Strategy, Marketing, Data & AI enthusiast

Helsinki Metropolitan Area

About

Experienced Vice President of marketing & service design with a demonstrated history of working in technology as well as renewable energy industry. Skilled in marketing management, data driven marketing, data driven desicion making, data & customer Insight, ICT & digitalization, business development, project management, innovations and service design. Passion for people leadership & team building and developing marketing function. Strong marketing, technology and IPMA certified project management professional with a Ph.D focused in marketing from Helsinki School of Economics and Master of Science focused in technology from Helsinki University of Technology.

Experience

  • AI consultant at OstraconAI
    Jun 2026 - Present · 2 mos

  • NOETON (4 yrs 1 mo)
    • Board Member
      Jul 2024 - Present · 2 yrs 1 mo

      Part of the Noeton board of directors. Bringing marketing communications know how to the board.

    • Business Advisor
      Jul 2022 - Present · 4 yrs 1 mo

  • Business Advisor at Arvova
    May 2022 - Present · 4 yrs 3 mos

  • Chief Consulting & AI Officer at Valve
    Mar 2025 - Jun 2026 · 1 yr 4 mos

    P&L responsible for the Commercial Excellence consulting unit. Heading AI development and implementation at Valve. Responsible also for Valve marketing.

  • Marketing Communications, Data & AI at JCDecaux Finland Oy
    May 2024 - Feb 2025 · 10 mos

    Responsible for leading marketing communications, developing and implementing the data driven strategy and implementing AI driven culture at JCDecaux Finland.