New York, New York, United States
Creative Director working at the intersection of deep creative foundation and generative AI. I design AI-powered creative systems that translate brand strategy into scalable, consistent outputs. My work combines strong visual foundations with technical AI expertise - building structured workflows, modular design systems, and automation pipelines that align technology with brand intent. I’ve led campaigns and brand platforms for global brands including Apple, Airbnb, Adobe, and Hyundai, scaling creative across digital and immersive environments while improving speed, consistency, and performance. By integrating generative AI and automation into production workflows, I improved content speed, engagement, and performance at scale. Core Areas: Creative Direction · Brand Strategy · Generative Creative Systems · AI Workflow Architecture · Creative Automation · Scalable Design Systems · Performance Creative Optimization · 3D Creative Direction · UX & Product Experience · Brand Campaign
MUE Studio is a creative studio specializing in integrated experience design through immersive storytelling, visual innovation, and cross-platform campaigns. As Co-Founder and Creative Director, I lead end-to-end creative strategies, crafting impactful brand experiences for global clients like Apple, Adobe, Airbnb, and Hyundai. I drive cross-functional collaboration and emerging technology integration to build audience-centric solutions across digital, video, and experiential platforms. Key Achievements - Developed Integrated Campaigns: Led creative projects across multiple platforms for global brands like Apple and Vogue, delivering scalable design solutions and cohesive brand experiences. - Award-Winning Leadership: Produced campaigns recognized by IF Design, Dezeen, and Design Wanted, showcasing excellence in innovation and storytelling. - Industry Presentations: Presented AI-driven design strategies at Adobe Max 2024 on behalf of Nvidia, engaging over 1,000 global creators. - Innovated Immersive Experiences: Developed interactive digital and physical activations, including Refy Beauty’s Selfridges retail event and multi-sensory virtual experiences for technology and fashion brands. - Expanded Digital Impact: Achieved a 500% increase in digital presence, driving a 40% rise in client engagement through strategic content initiatives and enhanced multi-platform visibility.
Led creative strategy and execution for Space Runners, delivering immersive Web3 and digital experiences that combined virtual reality, NFTs, and augmented reality. Managed creative projects from concept to launch, scaling Space Runners’ global brand presence and fostering cross-functional collaboration across marketing, product, and design teams. Key Achievements: - Developed the Fashion Metaverse: Launched an interactive virtual world with gamification and blockchain technology, contributing to multi-million dollar revenue growth and expanding Space Runners' market reach. - Led Global Activations: Directed digital and physical marketing initiatives, including pop-up events, immersive showcases, and community activations, driving customer engagement and brand awareness. - Creative Direction for Balmain Unicorn Sneaker: Defined and executed the creative vision for this globally recognized collection, blending digital fashion with interactive storytelling. - AI & UX Innovation: Introduced AI-driven workflows to streamline creative production and enhance the user experience, ensuring cohesive multi-platform integration. - Strategic Partnerships: Collaborated with stakeholders across design, marketing, and product leadership to drive creative initiatives, aligning with brand objectives and growth strategies.
Led creative direction for Adobe’s Substance 3D and Adobe Dimension marketing and product campaigns. Developed immersive 3D visuals and strategic storytelling assets, driving Adobe’s global brand visibility across digital, social, and experiential platforms. Collaborated with cross-functional teams to deliver impactful projects that harness emerging technologies and enhance user engagement. Key Contributions: Creative Leadership: Directed projects for Substance 3D, managing teams to deliver artistic, high-impact campaigns on time and within budget. Innovation in Emerging Tech: Implemented Generative AI workflows, presenting advanced techniques at Adobe Make It 2024 to over 1,000 global attendees. Strategic Event Collaboration: Partnered with Nvidia Korea to integrate AI-powered design strategies, enhancing Adobe’s creative ecosystem with innovative 3D environments. Multi-Platform Execution: Delivered cross-channel content, ensuring cohesive brand narratives across product, marketing, and experiential touchpoints.