Miika Kossi

Global Senior Director of Experience Design at adidas

Amsterdam, North Holland, Netherlands

About

Miika is a senior experience design leader with 20+ years of experience turning complex digital challenges into commercially successful products and services. He's built and scaled high-performing design teams from scratch, shaped loyalty and e-commerce experiences that set category benchmarks, and operated across both commercial and non-profit environments. His work integrates consumer insight, design craft, and business outcomes to deliver meaningful results for organizations and their customers. What makes Miika distinctive is his ability to move between the strategic and the concrete: defining the long-term experience vision while staying close enough to the work to raise its quality. Leaders and peers rely on him to bring clarity to ambiguous problems, momentum to stalled initiatives, and a point of view that holds up under scrutiny. He's led at scale, large teams, complex organizations, high-stakes launches, and knows how to build the conditions that let great design actually ship.

Experience

  • adidas (7 yrs 2 mos)
    • Global Senior Director Experience Design
      Sep 2021 - Present · 4 yrs 11 mos

      Leading the experience on all our global digital platforms, .com, apps like adidas app & Confirmed and digital retail.

    • Global Director Experience Design
      Jun 2019 - Present · 7 yrs 2 mos

      Global native digital solutions and apps for adidas group

  • UX Director at Emakina.NL
    Aug 2017 - Jun 2019 · 1 yr 11 mos

    Management team member, responsible for Creative & Strategy department

  • IceMobile (6 yrs 5 mos)
    • Head of User Experience & Product Design
      Oct 2016 - Aug 2017 · 11 mos

      Design to drive the strategic design vision, perspective, user experience and execution of our product suite end-to-end. Driving the creative execution of the current and future products as well as growing and guiding the UX team.

    • Associate Creative Director
      Jul 2014 - Oct 2016 · 2 yrs 4 mos

      My tasks at IceMobile consist of concepting, presenting, managing and providing Creative Direction and coaching design thinking across multiple accounts. And challenging clients to take it to the next level in experience design.

    • Principal Product Designer & Team Lead, UX
      Mar 2013 - Jul 2014 · 1 yr 5 mos

      Just as a Creative Lead before, my role as a Principal Product Designer at Icemobile consists on leading and articulating our UX principles, architecture and direction, managing and coaching UX talent, and bringing meaningful products to the market.

  • Senior Information Architect at StrawberryFrog Amsterdam
    Dec 2010 - Mar 2011 · 4 mos

    Responsible for UX Direction across a wide range of accounts. Working with a team of creatives to produce digital concepts and services for global brand like P&G and Emirates. StrawberryFrog Amsterdam is sister company of Media Catalyst.

  • Sr. UX Design Lead at Media Catalyst (aka Nomads Agency)
    Sep 2006 - Mar 2011 · 4 yrs 7 mos

    Leading UX design & Brand development for international clients like SonyEricsson, Yamaha, Philips, Alcatel-Lucent, Emirates, P&G, Canon and Sony Computer Entertainment.