New Delhi, Delhi, India
Civil engineer turned performance marketer — I still believe in strong foundations, just different kind now. I've spent my career trying to understand why people do what they do — and then building marketing around that answer instead of around a dashboard. I lead performance marketing, but the part I actually obsess over is the moment before someone converts: what were they thinking, what almost made them scroll past, what made them stop instead. Most of my best work has come from refusing to accept the obvious explanation for why something worked or didn't — asking one more "why" than felt necessary at the time. I care more about the person behind the click than the click itself. That's probably why I gravitated toward performance marketing in the first place — it's the part of marketing where you actually get to test whether you understood someone correctly, and the numbers tell you if you were right. Systems compound. Tactics decay. I try to build the former, even when the latter is easier and faster.
Based in Silicon Valley, DemandLane leads in claimant acquisition for law firms through our vertically integrated platform. We generate hundreds of daily intakes via cross-channel media campaigns, helping law firms acquire claimants at scale.
LikeMinds is a Chat platform (tier1 VCs funded); it enables content creators to build and monetize vibrant micro-communities.
We are a group of Digital Marketing experts, and wordsmiths who provide a gamut of Digital Marketing services.
Overall growth through performance marketing campaigns across all the cities. -Identifying high impact experiences, and developing and implementing strategies to solve for the same. -Formulating and running experiments to improve project metrics. -Driving growth through marketing campaigns and strategic partnerships. -Identifying, tracking and reporting metrics for projects/ SOPs. -Implementing marketing automation tools and driving initiatives such as drip campaign, A/B tests and marketing performance reports and dashboards in order to optimize the marketing campaign.
Head Marketing in NCR as a region, overseeing a team of 10 members. Offline & online marketing campaigns, corporate positioning & Strategic Partnerships. Selected Accomplishments : -Developed and launched integrated web and direct marketing campaigns that propelled sales by 15% in the recent quarter -Led External referral programme Pan India. Identified opportunities, researched new possibilities, collaborated with Creative team and created campaigns impacting bottom line by 20%. -Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. -Leveraged strengths in cost-effective marketing management and vendor negotiations to end each quarter by an average of 15% under-budget (without compromising business growth goals). -Leading customer retention project in Delhi-NCR, created a process, implemented various Marketing campaigns to increase the monthly retention by 15%.