Bucharest, Romania
Enthusiastic high-tech marketer with a passion for RPA and focused on implementing marketing strategies efficiently. Expertise in: marketing automation, campaign management, sales enablement, marketing reporting & analytics Tools & Platforms: Marketo, Pendo, HubSpot, Zapier, Salesforce (CRM Sync), Google (Tag Manager),UiPath Studio, Openprise, D&B enrichement tools Programming: HTML/CSS/JS
● managed an enterprise instance of Marketo integrated with Salesforce and various other platforms (Zoom, Linkedin, Uberflip, internal platforms). ● orchestrated and executed migration efforts of automation platform HubSpot to Marketo. ● significantly reduced manual efforts of Marketing Operations team by building unattended UiPath robots to assist with labor-intensive tasks. ● developed Zapier workflows to further optimize and add features such as license management, webinar integrations, internal slack communications. ● responsible of leading global marketing enablement. ● handled Openprise for data enrichment, normalization, and deduplication.
● collaborate with stakeholders to develop, test, and deploy in-product campaigns through Pendo, integrated with Marketo to collect and act on valuable in-product data. ● develop in-app walkthroughs for new features increasing adoption rates by 50%. ● analyze product usage data and develop strategies to increase paid feature adoption and drive-up trial conversions to paid customers. ● created in-product onboarding experiences for first-time users to showcase the offer and improved usage rates by 30%. ● document processes and procedures for internal use.
● Salesforce reporting, marketing analytics, setting up automated reports to ensure continuous monitoring (and adjustment of) campaign execution, effectiveness and ROI; ● campaign management - email sends in Marketo: landing page creation, form set up, targeting and segmentation, scheduling and reporting; ● lead nurturing campaigns; ● managing working relationship with third party media agencies; ● setting up social media campaigns and monitor results;
● planned and managed Marketing programs, trade-show logistics, customer retention activities, competitive market analysis; ● oversaw and analyzed AdWords campaigns performance and maintained relationship with the agency; ● manage relationship with successful customers and wrote case studies, testimonials ; ● focused on efforts to automate the Marketing process, from prospect to customer;