Miguel Rodriguez

Chief Revenue Officer (CRO) at Threema | Securing Mission-Critical Communications & Data Sovereignty for 8,000+ Enterprise, Gov & Defense Clients 📱🔒

Maur, Zurich, Switzerland

About

🔐 Chief Revenue Officer at Threema | Championing Secure, Privacy-First Communication at Scale | Go-To-Market & Revenue Leader As Chief Revenue Officer at Threema—the world’s most secure and privacy-compliant communication platform—I lead global revenue strategy, enterprise sales, partner management, and customer success. With over a decade of experience in sales leadership and business consulting, I help organizations future-proof their communication with solutions that are trusted, resilient, and fully compliant. I drive the growth of Threema Work and Threema OnPrem, our enterprise-grade platforms used by over 8,000 organizations worldwide—ranging from SMEs to multinational enterprises and public institutions. I partner closely with clients to turn secure communication into a strategic advantage, ensuring regulatory compliance and enabling business continuity in critical scenarios. Strategic Revenue Growth: Scaled robust go-to-market strategies that culminated in Threema’s successful acquisition by Comitis in 2025—a powerful validation of our enterprise value. Market Leadership: Played a key role in positioning Threema as a Leader in the 2024 Forrester Wave™ for Secure Communication Solutions. Cross-Functional Leadership: Building and scaling high-performing sales, partnership, and customer success teams globally. In today’s digital era, trust isn’t a feature—it’s the foundation. My mission is to help organizations communicate with confidence, integrity, and full control over their data while driving sustainable, high-impact business growth. Always open to connecting with industry peers, partners, and leaders passionate about data privacy and secure enterprise communication.

Experience

  • Chief Revenue Officer (CRO), Member of the Management Board at Threema
    Sep 2021 - Present ¡ 4 yrs 10 mos

    Threema is the global standard for highly secure, sovereign communication. Our mission is straightforward: we provide organizations with the solutions they need to communicate with absolute confidence. From ensuring strict regulatory compliance to enabling secure business continuity, I partner directly with enterprise clients to turn data privacy into a strategic advantage. When I joined as CRO, I was brought on board by Threema’s private equity backers with a specific mandate: build a globally scalable revenue organization from the ground up. I designed and executed the go-to-market strategy that evolved Threema Work into an enterprise-grade platform, now trusted by over 8,000 organizations and public institutions worldwide. Building out the Sales, Customer Success, and Partner Management departments from scratch was a heavy lift, but that focus on scalable growth ultimately culminated in Threema’s successful acquisition in 2025. I am a builder, but I’ve always believed the best CROs lead from the front. While structuring and mentoring a high-performing revenue organization, I’ve intentionally stayed in the sales trenches. I directly manage our most strategic key accounts and have consistently delivered the largest individual ARR contribution year over year. I love driving complex enterprise deals alongside my team. Beyond the numbers, a major focus of my tenure has been positioning Threema as a definitive market leader. By shifting our sales motion upmarket to serve multinational enterprises and government agencies, we secured our recognition as a Leader in the 2024 Forrester Wave™ for Secure Communication Solutions.

  • Squirro (7 yrs 8 mos)
    • Chief Revenue Officer (CRO), Member of the Executive Management
      Jan 2019 - Sep 2021 ¡ 2 yrs 9 mos

      Squirro is the global authority in Enterprise Decision Intelligence, fusing Generative Artificial Intelligence, Semantic Search, and Knowledge Graphs to provide "Deterministic AI" for highly regulated sectors (Finance, Gov, Manufacturing). As CRO and a member of the Executive Management team, I served as a strategic partner to the CEO, architecting the commercial engine that transformed Squirro’s cutting-edge tech into scalable market growth. I led a cross-functional organization of 13 specialists across Sales, Business Development, Marketing, Partner Management, and Education. Strategic Leadership & Revenue Growth Global GTM Strategy: Orchestrated the integrated Sales, Channel, and Marketing strategy to penetrate high-barrier markets, focusing on competitive displacements and high-value AI integrations. Revenue Architecture: Built and executed short- and long-term sales objectives, transitioning the company toward a predictable, KPI-driven revenue model. Market Expansion: Partnered with Marketing and Delivery leaders to identify emerging opportunities for Squirro’s "Agentic AI" workflows, tailoring messaging for C-suite stakeholders in regulated industries. Operational Excellence & Scale Sales Infrastructure: Authored the "Squirro Sales Playbook," standardizing the lead-to-close process and ensuring 100% CRM integrity for accurate forecasting and pipeline visibility. Data-Driven Decisioning: Developed a comprehensive internal reporting system (dashboards and scorecards) to provide stakeholders with real-time insights into market dynamics and prospect trends. Channel & Partnerships: Scaled the indirect revenue stream by building strategic alliances with global consultants and industry partners. Team Coaching & Culture Mentored a high-performing, global team of 13, fostering a culture of technical expertise and consultative selling.

    • VP Customer Success & Consulting, Member of the Executive Management
      Jan 2018 - Dec 2018 ¡ 1 yr

      Strategic Leadership & Revenue Growth Driving CSM: Full responsibility for Customer Success & Consulting (CSC), consistently meeting revenue targets through strategic churn mitigation and aggressive Net Revenue Retention (NRR) strategies. Executive Advocacy: Acting as account manager, facilitating Strategic Business Reviews (SBRs) to align Squirro’s AI capabilities with long-term client business transformations. Operational Excellence: Orchestrating continuous process improvements and scalable frameworks to enhance service delivery. Product Innovation & AI Thought Leadership Augmented Intelligence Visionary: Leading the strategic positioning of Squirro’s AI and Machine Learning applications. I bridge the gap between complex technology and tangible business value, developing the core narratives and frameworks that define our market presence. Cross-Functional Synergy: Partnering with Product Management and Engineering to translate customer feedback into product roadmaps, ensuring always "Customer-First." Consulting Excellence: Spearheading high-level workshops on the application of Augmented Intelligence to drive product adoption and ensure clients realize the maximum ROI. Corporate Strategy & Market Influence Executive Strategy: Serving as a core advisor to the CEO in developing, communicating, and sustaining corporate strategic initiatives that drive long-term organizational health. Market Positioning: Collaborating with the CMO to architect our Digital Marketing Strategy, refining Squirro’s voice and ensuring our positioning resonates within a competitive landscape. Analyst & Media Relations: Acting as a primary spokesperson for the brand, managing high-stakes briefings with analysts (Gartner, Forrester) and representing Squirro at premier industry events and in the press. Business Development Architect: Designing and overseeing the Business Development Strategy, including the management of strategic outsourcing projects to accelerate our global pipeline.

    • Senior Business Consultant
      Jan 2017 - Dec 2017 ¡ 1 yr

      As a Senior Business Consultant, I act as the strategic architect between Squirro’s advanced AI capabilities and the specific business needs of our enterprise clients. My role is focused on driving digital transformation by translating Generative AI and Cognitive Search into measurable ROI. Key Responsibilities & Impact: Strategic Client Management (DACH): Lead the acquisition and long-term management of Tier-1 enterprise clients across Germany, Austria, and Switzerland, fostering high-level strategic relationships. Solution Architecture & Concept Design: Design bespoke, customer-centric solutions that leverage Squirro’s Agentic AI and GraphRAG technologies to solve complex data challenges. Management & Strategy Consulting: Provide high-level advisory on Organizational Change, Process Analysis, Business Engineering, and AI Strategy to ensure successful technology adoption. Business-to-IT Liaison: Serve as the primary interface between client Executive Management and IT departments, ensuring technical implementations align with overarching business goals. Business Case Development: Create comprehensive decision frameworks and ROI-based business cases for both internal stakeholders and external clients. Workshop Facilitation: Conceptualize and moderate specialized workshops on Generative AI and Cognitive Solutions to identify high-impact use cases. Subject Matter Expertise: Drive the development of specialized topics, such as Preventive Maintenance and Automated Document Intelligence, within the Squirro ecosystem. Leadership & Coaching: Mentor new team members and provide guidance to client-side project leads to ensure excellence in delivery.

  • X-Rite (ZĂźrich und Umgebung, Schweiz)
    • EMEA Customer Service Manager
      Sep 2012 - Feb 2014 ¡ 1 yr 6 mos

      • Umsatzverantwortung EMEA After Sales Services für 10 Mio. USD. • Führung von 8 Mitarbeitern im Bereich After Sales, 1 Inside Sales Representative und 7 Customer Service Representatives in CH, DE, FR, IT und UK. • Projektleiter für die CRM Einführung bei X-Rite Deutschland. • Verantwortlich für die Implementierung des neuen Service Partner Programms in EMEA. • Planung und Durchführung von neuen, innovativen Verkaufspromotionen. Resultate: +90% YoY Umsatzsteigerung bei Serviceverträgen, +250% bei Onsite Service, 45% bei Zertifizierungen und +40% bei Spare Parts. • Zuständig für Konzeption und Umsetzung der EMEA Service Strategie. • Verantwortlich für die Definition und Ausführung von neuen globalen Servicekonzepten für Key Accounts. • Akquisition von neuen Servicepartnern in EMEA. • Erstellen von Forecasts und Budgets mit 99% Forecast accuracy. • Erarbeiten von Service Level Agreements • Verkaufsverhandlungen mit Partnern und Kunden per Telefon oder Vor-Ort. • Service Key Account Manager für Accounts wie Tetra Pak, PSA Group, PPG, BASF, DuPont, Audi und vielen mehr. • Schriftlicher und mündlicher Kontakt zu Kunden, Partnern und Zweigniederlassungen in Englisch, Spanisch, Italienisch, Französisch & Deutsch. • Erstellen und Optimieren von Sales, Service und Order-Admin Prozesse für EMEA, NA & APAC.

    • European Sales and Service Administration Manager
      Jun 2011 - Sep 2012 ¡ 1 yr 4 mos

      • Führung von 11 Mitarbeitern im Bereich Sales- und Serviceadministration in CH, DE, GB, IT, FR und CZ. • Verantwortlich für europäische Konsolidierung der Administration und künftige Struktur. • Account Manager für Partner wie Tetra Pak, PSA Group, PPG, BASF, DuPont etc… • Schriftlicher und mündlicher Kontakt zu Kunden, Partnern und Zweigniederlassungen in E, ES, I, F und D • Verkauf von Serviceverträgen in EMEA durch Einführung neuer Verkaufsaktionen. • Planung von Onsite Service Touren. • Auftragseingabe und Fakturierung sowie Terminüberwachung für EMEA. • Erstellen und Optimieren von Prozessen für EMEA.

    • Customer Success Supervisor
      Jun 2009 - Jun 2011 ¡ 2 yrs 1 mo

      • Teamführung von 5 Mitarbeitern im Bereich Sales und Service Administration. • Auftragseingabe und Fakturierung sowie Terminüberwachung für EMEA. • Schriftlicher und mündlicher Kontakt zu Kunden und Lieferanten in E, ES, I, F und D • Verkauf von Serviceverträgen in EMEA durch Einführung neuer Verkaufsaktionen. • Erstellen und Optimieren von Prozessen für EMEA. • Projektleiter EMEA für Einführung von Service Management Tool inkl. Erstellung Schulungsunterlagen und Schulung. • Verantwortlich für die Schulung und Einführung vor Ort des Service Management Tools in Tokio, Shanghai und Hong Kong. • Mitglied von Core Management Team für E-Store Implementierung EMEA.

  • CEO & Founder at Equynox Tuning GmbH
    Jan 2007 - Aug 2008 ¡ 1 yr 8 mos

    • Geschäftsführung Equynox Tuning GmbH • Kundenakquirierung, Offerteerstellung , Auftragsabwicklung und Fakturierung sowie Terminüberwachung • Design des neuen Internetauftritts und Onlineshop sowie Umsetzung • Übersetzung in ES, E, I und F des Internetauftritts sowie Onlineshops • Zusammenstellung und laufende Optimierung von unserem Sortiment • Schriftlicher und mündlicher Kontakt zu Kunden und Lieferanten in ES, E, I, F und D • Durchführung von diversen Werbe- und Marketingaktivitäten

  • Sachbearbeiter Sales Service at BASF
    Dec 2005 - Jun 2007 ¡ 1 yr 7 mos

    • Vollständige Durchführung des Back-Office Prozesses • Auftragseingabe und Fakturierung sowie Terminüberwachung • Schriftlicher und mündlicher Kontakt zu Kunden und Lieferanten in ES, I, F und D • First Level Support bei IT Fragen für den Aussendienst