London, England, United Kingdom
With my experience in marketing and new business development I have demonstrated the ability to deliver accelerated market growth, significant cost reductions and enhanced customer development while at the same time planning and implementing critical business expansion. I offer a broad base of experience and the vision to help lead the company to achieve continued improved results.
- Strategic Planning: Develop and execute short and long-term strategies to achieve the 5-year growth plan. - Market Leadership: Create, refine, and implement solutions that enable JDE to outperform the market and exceed internal milestones in the premium self-serve coffee space. - Cross-functional Leadership: Lead a broad virtual cross-functional team to develop and deliver strategic goals and objectives.
- Strategic Development: Spearheaded the development of the B2B eCommerce professional sales strategy, driving significant growth and market penetration. - Revenue Growth Management: Introduced Revenue Growth Management (RGM) initiatives within key segments, enhancing profitability and market competitiveness. - Digital Shelf Optimization: Led the UK optimization of the professional digital shelf, improving online product visibility and customer engagement. - Post-COVID Sales Recovery: Drove sales recovery efforts for the office products segment post-COVID, achieving pre-pandemic sales levels within 12 months. - Global Collaboration: Collaborated with the global eCommerce team to implement advanced sales and eCommerce tools, driving digital initiatives and enhancing overall sales performance.
- Sales Strategy Development: Created and executed the sales strategy for the distributor and wholesale channel for the UK and Republic of Ireland, driving significant revenue growth. - Engagement Development: Developed engagement plans with channel teams and customers to enhance relationships and drive sales performance. - Contract Negotiation: Negotiated contracts with all distributors and wholesale customers, securing favourable terms and ensuring long-term partnerships. - Business Development: Collaborated with various stakeholders to identify and win new business opportunities (white space), expanding market reach. - Channel Transformation: Led the distributor channel through a critical phase of transformation, implementing new processes and strategies to adapt to market changes. - Pricing and Product Planning: Ensured sustained success through the implementation of effective pricing and product plans within the channel.
- Commercial Objectives: Achieved commercial objectives aligned with the sales and marketing strategy by developing and executing comprehensive joint customer business plans. - Financial Performance: Delivered budget financials across the entire customer base, ensuring fiscal targets were met and exceeded. - Channel Growth: Drove growth and development of the wholesale and eCommerce distributor channels, expanding market presence and increasing revenue. - Key Account Management: Managed relationships with five key customers, including two major group customers (Applegreen and Booker) and three national distributors, enhancing customer satisfaction and retention. - Strategic Planning: Developed and executed Joint Business Plans (JBPs) and long-term strategic plans for customers and sales channels, including wholesale and eCommerce distributors, to drive sustainable growth.
• Develop and execute the trade marketing strategy • Management of trade marketing projects working closely with AFH commercial director, UK and HQ trade marketing departments • Optimisation of new product launches and collecting information on NPD's • Speaking directly with our customer base and supporting the account management team at liaison meetings, including preparation and delivery of presentation
• Working with product teams and various other stakeholders to ensure marketing activity does not fall behind schedule and product achieve their financial targets • Utilising the full range of marketing tools and media to achieve campaign objectives, including website updates, email, direct mail, social media, 3rd party marketing, advertising, reporting, etc. • Coordinating new NPD launch and Identifying new sectors where we could capitalise and increase engagement across platforms. • Campaign Management: Conceptualizing and managing city-specific marketing campaigns aligned to the overall regional strategy. • Reporting to senior directors on the performance marketing campaigns and new prospecting campaigns