Mexico City Metropolitan Area
Marketing Operations and GTM Systems professional with 10+ years of experience supporting global Sales, BDR, Marketing, and Partner organizations through scalable Salesforce ecosystems, workflow automation, attribution frameworks, and revenue-focused analytics. Experienced managing and optimizing complex revenue technology stacks to improve lead management, Marketing productivity, pipeline attribution, and operational scalability. Strong background in: • BDR & GTM Operations • Salesforce Administration & Automation • MDF & Partner Marketing Operations • Pipeline Attribution & Revenue Analytics • Tableau Analytics Passionate about bridging business strategy, operations, and technology to build scalable go-to-market processes and data-driven decision making.
• Administer and optimize a global BDR and GTM operational ecosystem supporting Sales, Marketing, and Demand Generation teams across Salesforce and integrated revenue platforms. • Manage and troubleshoot advanced sales productivity and intelligence platforms including Traction Complete, Salesloft, Orum, Gong, 6sense, ZoomInfo, Lusha, Seamless AI, MediaFly, and LinkedIn Sales Navigator. • Design and manage lead routing, territory assignment, SLA monitoring, round-robin distribution, matching, deduplication, and lead lifecycle workflows using Traction Complete and Salesforce. • Partner with Marketing Automation and IT teams to resolve operational bottlenecks impacting lead follow-up, attribution accuracy, and BDR productivity. • Develop BDR performance and attribution reporting across Salesforce and Tableau, tracking pipeline generation, influenced pipeline, SQL conversion, meetings, and operational KPIs. • Configure Salesforce architecture including Flow automations, validation rules, permission sets, custom objects/fields, page layouts, and user access management. • Support ETL and Snowflake data modeling initiatives enabling Tableau-based visualization, funnel analysis, attribution reporting, and GTM analytics.
• Led data analytics initiatives delivering marketing performance analysis across marketing campaigns, business intelligence, sales operations, and predictive marketing strategies. • Developed marketing intelligence dashboards in Salesforce and Tableau to measure campaign effectiveness, marketing contribution, and pipeline performance. • Built marketing analytics reports and account targeting frameworks to support focus account strategies and data-driven decision-making. • Developed marketing attribution models to optimize campaign performance, partner contribution, and marketing investment efficiency. • Delivered ROI analysis across campaigns, partners, and marketing technologies to support strategic planning and budget optimization. • Developed operational structures supporting marketing initiatives including campaign calendar tools, project management processes, and account journey frameworks to improve execution and cross-functional alignment.
• Led the design, development, and management of MDF operational and financial automation tools supporting partner marketing initiatives across multiple regions and channels. • Partnered cross-functionally with Marketing, Partner Channel, Finance, and Operations teams to maintain accurate MDF financial tracking, campaign attribution, and partner funding visibility across enterprise systems. • Managed transactional MDF processing workflows across regions including budget allocation, partner funding approvals, reimbursement tracking, and payment operations. • Developed analytical reporting and actionable insights measuring MDF campaign performance, partner contribution, influenced pipeline, marketing ROI, and channel effectiveness. • Implemented and managed MDF dashboards and executive reporting structures tracking partner investments, campaign costs, pipeline attribution, and operational KPIs. • Standardized and optimized end-to-end MDF operational processes throughout the full funding lifecycle including budget planning, campaign execution, attribution tracking, payment processing, and financial reconciliation. • Created audit documentation, operational training materials, and governance resources including channel revenue management manuals and fair market value rate card frameworks.
Operations engineer in charge of several manufacturing procedures of components of electrical equipment and wiring structures. Optimization and monitoring of manufacturing procedures to guarantee costs reduction, lean manufacturing objectives and high rates of productivity. Achievements Creation and migration of work cells to achieve 75% productivity increases and achieve the optimization of spaces. Reduction in time of engineering calculations by 50% for the analysis of manufacturing time.
Analysis of comptroller processes (Inventories and costs, accounts receivable, accounts payable and accounting) for their improvement. Achievements Implementation of standardized operating procedures in each area of the comptroller's department to guarantee their correct execution. Implementation and mapping of each process indicating crucial elements for their correct and efficient execution.