Brussels Metropolitan Area
Lead operations of Brussels based consumer research center enabling on-site and scalable global research opportunities for +300 Product Research community in Fabric and Home Care. Specialized in digital research / research e-communities and driving smart approaches related to global research opportunities (Qual/Quant/Digital/global remote research/product testing).
Innovation project management for Swiffer business (duster; floor mops; new business developments) with focus on consumer understanding; artwork refinement; concept and demo development driving marketing strategy in WE.
Product innovation projects for Ariel business in Middle East (Turkey, Arabian Peninsula, Egypt, Morocco, Pakistan) supporting marketing strategies related to sanitization (removal of bacteria) and fabric care (removal of fabric pills; color protection;...). Project management from concept development, consumer understanding (from in-homes to large scale product testing and analysis;...), product innovation, trends (life style, ...) implementation and execution in plant to product on shelf.
Product Design projects for Pampers Baby wipes focused on design and qualification of new skin protecting lotion from lab samples to full production in Mequinenza plant in Spain.
Packaging innovation projects for Hand Dish Care product in WE - technical qualification of indented Dreft bottles from design to market