United States
The work I love shifts perceptions and drives real behavior change. I bring over 15 years of experience in Brand and Creative Strategy leadership across agency and in-house environments, with the last 8 years at some of the most influential, category-defining global brands in the world. Most of my career is focused on work that centers advancing brand love, driving cultural relevance, and aligning creative strategy to business outcomes in highly competitive markets. I help guide teams toward bold strategic choices, scaling creative frameworks that resonate globally, and translate insight into standout brand experiences.
Global Brand Campaigns - Discover Your Future (feat Teyana Taylor) Brand Partnerships - Squid Game x Duolingo - Frankenstien x Tiffany & Co.
Spotify Wrapped Brand Architecture Future Culture/Energy/Innovation
Spotify Wrapped Global Masterbrand Strategic Positioning Social Impact Strategy Brand, Product Research
Record Label // Vinyl pressing distribution Artists: Kyle Hall, Jay Daniel, K15, Funkinevil, Gifted and Blessed, Anthony Shakir, Byron the Aquarius
Music, Tech, Fashion, Sports/Sportswear, Luxury, Automotive Places I’ve been: Spotify Vs. Creative FCB NY
Pernod Ricard TytoHome (Telehealth) Airtable New Business