Sulaymaniyah District, Sulaymaniyah Governorate, Iraq
MBA-qualified Commercial and Trade Marketing professional with progressive leadership experience across Trade Marketing, Sales Operations, Finance, Auditing, Logistics, and Business Development. Over the past decade, I have advanced from sales operations and accounting leadership into national Trade Marketing and program management roles within one of Iraq’s leading FMCG organizations. My experience spans: • Trade Marketing Strategy • Commercial Operations • Retail Execution Excellence • National Project Management • Brand Visibility & Shopper Marketing • Distribution & Route-to-Market Optimization • Budget Planning & Resource Allocation • SOP Development & Organizational Design • Performance Management & KPI Systems Currently leading Trade Marketing operations and national programs across multiple FMCG categories while managing large field teams, retail execution frameworks, merchandising standards, activations, branding initiatives, and cross-functional projects involving Sales, Marketing, Finance, and Supply Chain. Passionate about transforming strategy into measurable execution through scalable systems, disciplined processes, and high-performing teams.
Assist Lead of national trade marketing initiatives across Iraq, supporting retail execution through a field organization of 300+ personnel operating in 16 cities and serving over 4,500 retail outlets. Designed and implemented national Trade Marketing SOPs, improving project governance, execution consistency, and cross-functional coordination. Established field capability programs to standardize execution standards across multiple regions and categories.
Leading national Trade Marketing across 9 cities and 20+ supervisors, covering Dairy, Frozen, Beverage, Health, Ready Meals, Confectionery & Sauces. Developed and institutionalized full-cycle SOPs to enhance speed, clarity, and cross-functional collaboration. Created channel- and category-specific action plans and presentations to guide execution. Oversaw POSM design, production, and deployment in coordination with marketing. Executed multi-channel visibility and activation projects to boost brand presence and sales. Led ongoing training to upskill field teams and standardize retail execution. Designed reporting tools and dashboards to track KPIs, identify gaps, and drive performance. Built and implemented planograms, merchandising, sampling, and promotion standards to optimize shelf impact and conversion.
Audited Trade Marketing operations across Iraq to ensure execution quality, compliance, and alignment with national FMCG strategies. Assessed campaign performance, POSM usage, planogram compliance, and in-store visibility across 8+ cities. Created standardized audit checklists and reporting tools for supervisors and sales units. Provided structured feedback to HQ, enabling faster corrective actions and improved ROI on field activations. Led cross-functional audits with sales, logistics, and finance to evaluate promo spending, stock usage, and deployment accuracy. Supported development of RTM optimization plans, visibility standards, and foundational SOPs for future execution. Promoted to Country Trade Marketing Coordinator in recognition of transparency, efficiency, and cross-departmental impact.
Led the launch and operational setup of a logistics startup facilitating international order delivery to Iraq from platforms like Alibaba and global suppliers. Managed end-to-end logistics processes including order handling, customs clearance, and last-mile delivery. Built sourcing and shipping partnerships across China, Turkey, and the UAE. Developed SOPs for procurement, fulfillment, and customer service. Scaled the operation to support both individual and business clients, improving delivery speed and cost-efficiency. Positioned Business Clan as an early player in Iraq’s cross-border e-commerce logistics sector.
Founded and managed a creative production company specializing in event organization, sound systems, and studio services for private, public, and commercial clients. Oversaw all aspects of business operations: service design, project execution, client acquisition, and budgeting. Delivered full-scale event setups including sound, stage, lighting, and audiovisual systems. Managed a professional recording and production studio, supporting artists and media creators. Coordinated a network of technicians, creatives, and vendors to ensure seamless execution. Built a local reputation for high-quality production, technical reliability, and creative problem-solving.
Managed day-to-day accounting tasks: invoicing, cash flow, reconciliations, and payment tracking. Prepared monthly financial reports, expense summaries, and supplier account statements. Ensured compliance with internal financial procedures and regulatory requirements. Supervised accounting clerks and coordinated with the central finance team for audits and budget planning. Played a key role in inventory auditing, vendor settlements, and retail revenue tracking. Built strong financial reporting systems that improved accuracy and operational visibility.
Managed a team of sales operators, overseeing order processing, route settlements, and daily sales closures. Ensured data accuracy across all sales transactions, including returns, pricing updates, and inventory movements. Coordinated between sales, finance, and logistics teams to align reporting and resolve discrepancies. Trained new operators on Focus ERP standards and optimized workflow efficiency across regions. Monitored operator performance, enforced data discipline, and supported end-of-month closing processes.