Mick Gosset

About

I spent 15 years selling the software meant to help sales teams. CRM, conversation intelligence, forecasting. It made deals more visible. It never made them more likely to close. So I built Reece. The AI Account Executive that catches the risk in a deal before it costs you, works out the next move, and hands it to your reps ready to go. It runs on vertical ML that learns from every deal you close and keeps getting better. Reece is live, rated 4.9 on G2, and used by B2B teams on HubSpot and Salesforce. We were Jointflows. We are now Reece. Previously EMEA sales leader at Outreach, plus Yieldify and Tinyclues. Ten-time French national gymnastics champion, World Games finalist, Ranked Top 3 World Wide which is where I learned you do not get a second attempt at the routine. getreece.ai

Experience

• Reece (3 yrs 7 mos)
  • CEO & Founder
    Mar 2026 - Present · 5 mos

    We were Jointflows. We are now Reece. The name finally matches what we built: the AI Account Executive. It catches the risk in a deal before it costs you, and hands your reps the next move ready to send. Built on vertical ML that learns from every closed deal and keeps getting sharper. Live since March. 4.9 on G2. One rep who had never sold before closed £44k in three weeks. See it run: getreece.ai

  • CEO & Founder
    Jan 2023 - Present · 3 yrs 7 mos

    Built Jointflows from zero into the company that created the Revenue Execution category. Took non-linear B2B deals off spreadsheets, Slack threads and rep memory and put them into a system that controls, predicts and closes them. Pound for pound the best commercial team in Europe (Wiser Elite Awards, top 5 finalist, and the only pre-seed, non-funded team to make the cut).

• EMEA Sales Leader at Outreach
  Sep 2021 - Oct 2022 · 1 yr 2 mos

  3x conversion rate and 2x deal velocity using the Jointflows deal progression principles.

• Yieldify (3 yrs 9 mos)
  • Director of EMEA Sales & Strategic Account Development
    Jan 2021 - Sep 2021 · 9 mos

    Rolled out the revenue execution principles to all revenue teams.

  • Director of EMEA Sales
    Feb 2019 - Jan 2021 · 2 yrs

    Deployed the sales playbooks across EMEA. Led the new logo team.

  • Senior Sales Director
    Jan 2018 - Jan 2019 · 1 yr 1 mo

    Rebuilt the sales playbooks from scratch. Top Performer, EMEA.

• Sales Executive, UK & Ireland at Tinyclues - acquired by Splio
  Jun 2016 - Jan 2018 · 1 yr 8 mos

  1st man on the ground. Acquired by Splio.

• RichRelevance (2 yrs 2 mos)
  • UK Sales Executive & Account Manager
    May 2015 - May 2016 · 1 yr 1 mo

    First AE role. Deployed an ROI calculator that was rolled out globally.

  • Business Development EMEA
    Apr 2014 - May 2015 · 1 yr 2 mos

    Created the first SDR dashboards to manage performance.