Michèle Roos

Head of Category Management at Aveve Retail

Brussels Metropolitan Area

About

I am a young, ambitious and dynamic person with a passion for retail, continuously looking to grow and develop myself and my career. Since the age of 16 I’ve been working in retail, in different roles from the shop floor to the head office. This gives me hands on experience of best practices with different big retailers (Ikea, Decathlon, Metro Group), but also makes me understand the challenges that retailers can face. In my different jobs I have been particularly successful in coaching my team to achieve revenue, profit and customer satisfaction targets together. I combine these people management and commercial skills with outstanding analytical and communications skills, as well as a deep understanding of the retail environment.

Experience

  • Head of Category Management at Arvesta
    Jul 2022 - Present · 4 yrs

  • Category Manager home & kids at INNO
    Mar 2022 - Jun 2022 · 4 mos

  • Category Buyer pet food at Aveve Retail at Arvesta
    Jan 2019 - Feb 2022 · 3 yrs 2 mos

  • Makro Cash and Carry Belgium NV (Antwerp Metropolitan Area)
    • Senior Category Manager kitchen, household & home textiles
      Feb 2018 - Dec 2018 · 11 mos

      I'm responsible for buying the national assortment of kitchenware, tableware, electrical appliances, cleaning equipment and home textiles for the Belgian market for our Makro and Metro shops. I negotiate with suppliers about quality, prices and conditions. I keep a close eye on market trends and create an assortment based on our clients needs and desires. I go to trade fairs and do competitor analysis. I do the price setting of the assortment. I'm responsible for the promotion planning of products and think of merchandising concepts to improve in store experience for our customers. I have a team of 6 assistants and work together with the different HQ corporate departments and the in store managers. I'm overall responsible for the profitability of my department.

    • Category Manager Kitchen, cooking & table
      Mar 2017 - Feb 2018 · 1 yr

      I'm responsible for buying the national assortment of kitchen and tableware for the Belgian market for our Makro and Metro shops. I negotiate with suppliers about quality, prices and conditions. I keep a close eye on market trends and create an assortment based on our clients needs and desires. I go to trade fairs and do competitor analysis. I do the price setting of the assortment. I'm responsible for the promotion planning of products and think of merchandising concepts to improve in store experience for our customers. I have a team of 2 assistants and work together with the different HQ corporate departments and the in store managers. I'm overall responsible for the profitability of my department.

  • METRO/MAKRO Cash and Carry (5 yrs 2 mos)
    • Category Manager Home Textiles & Home Deco
      May 2013 - Mar 2017 · 3 yrs 11 mos

      I'm responsible for buying the national assortment of household textiles & home deco for the Belgian market for our Makro and Metro shops. I negotiate with suppliers about quality, prices and conditions. I keep a close eye on market trends and create an assortment based on our clients needs and desires. I go to trade fairs and do competitor analysis. I do the price setting of the assortment. I'm responsible for the promotion planning of products and think of merchandising concepts to improve in store experience for our customers. I have a team of 2 assistants and work together with the different HQ corporate departments and the in store managers. I'm overall responsible for the profitability of my department.

    • Assistant buyer Seasonal
      Jun 2012 - May 2013 · 1 yr

      I assist the buyer to make informed decisions by doing category analysis and I have to make sure that all the decisions he makes are well executed. I also communicate and coordinate with our different shops. Our assortment includes: luggage, garden furniture, barbecues, charcoal, camping equipment, swimming pools, toys, skiing equipment and christmas / valentine / easter / halloween / ... decoration.

    • Management Trainee
      Feb 2012 - May 2012 · 4 mos

      During my traineeship it was my goal to learn as much as possible about the company while working on different projects and in different functions. I worked in the Metro store for food professionals as well as in the buying department for books/CD's/DVD's/gaming.