Porto Feliz, São Paulo, Brazil
I have been working in the sales area for almost two decades... (That's how everyone starts their description here, right? And then we have all those skills and technical terms...) Well, it's true! I have been working in the sales area for almost two decades, but first of all, the most important thing is to start my presentation with my story. I invite you to learn a little more about me. From a very early age, both because of my desire to be independent and mainly because of financial need, I managed to get a job as a sales assistant in an electronics accessories store with great difficulty. And this experience was one of the most enriching professionally; there I understood that this would be the path of my life, working directly with Sales & People. This first job gave me the opportunity to dedicate myself to college and open new doors. Another important step in my professional career was accepting "even though I had a college degree" an opportunity to be a stocker in a multinational beverage company. I knew that starting on the Front Line would give me expertise and basic knowledge; and that it could help me a lot in the future! And it really helped a lot! I climbed another step as a salesperson, then as a supervisor until I reached the Sales Management level in large companies. I love my family (wife and daughter), they are the priorities in my life! I really like to say that these experiences contributed to the construction of my leadership profile, my priority is the development of the people who work with me and I believe in achieving goals through the construction of collaborative teams. I carry with me a phrase: - No one achieves anything alone in this life! I am a guy who is grateful to GOD for each person who has helped me so far and I ask Him that I can also give back to those around me. "More important than what you do for people; is what you do in people's lives". My professional experiences, skills and history are updated on my profile, I am 100% available for chat, invitations, exchange of experiences and new connections.
Principais responsabilidades: • Gestão estratégica de representantes comerciais em um raio de 200 km da fábrica de Itu, assegurando alinhamento de metas, treinamento e performance. • Atendimento direto às principais contas do interior, atuando na construção e implementação de planos de negócios sob medida. • Acompanhamento e liderança do time de Trade Marketing, garantindo execução, visibilidade e padronização nos pontos de venda. • Prospecção, negociação e desenvolvimento de contas-chave no interior de São Paulo, ampliando presença, distribuição e market share. Resultados/Conquistas: • Entrega acumulada de 103% da meta YTD (Ago/25), impulsionada por gestão próxima, análise de indicadores e abertura de 9 novas contas estratégicas. • Reativação da rede Maravilhas do Lar em 2025, por meio de reestruturação de atendimento e reposicionamento de proposta comercial. • Abertura do grupo São Vicente (importante Key Account regional) por meio de relacionamento consultivo e plano estruturado de negócios e introdução de portfólio.
Responsável pelas principais contas regionais do Interior de SP nos segmentos de Key Account Regionais e Top Atacados, com faturamento anual de 200 milhões, equipe com 4 vendedores diretos + supervisores e promotores indiretos. Responsabilidades-Chave: - Controle das operações comerciais, visando atingir as previsões de faturamento - Gerenciamento das ações dos clientes da base, desenvolvendo estratégias e alavancas para superar os objetivos estabelecidos pela Cia., respeitando a política comercial e mantendo o crescimento sustentável da unidade de negócios integrados ao PNL - Desenvolvimento das relações comerciais com os clientes - Informar as áreas sobre as ações da concorrência - Analisar regularmente as ferramentas disponíveis (SAP, Nielsen, Scanntech) além dos relatórios de kpis, fornecidos pelas áreas, conectando os dados com as análises de mercado obtidas de pesquisas, visitas comerciais e dados Nielsen, para identificar oportunidades e propor soluções, formalizadas em plano de ação - Análise de indicadores de performance e desempenho dos clientes para tomada de decisões - Gerir share na pdv, mantendo a time de execução informado sobre as estratégias para conforme negociação estabelecida para o canal, bem como manter contato com as áreas de apoio para facilitar o fluxo dos processos - Acompanhar as entregas, com negociações de volume adequadas às regras e com o melhor faseamento dentro do mês - Desenvolvimento de Modelo de Gestão, adequados ao cliente, atuando como parceiro de negócio - Gerenciar os investimentos (previstos em contratos e ações de trade), garantindo a melhor aplicação dos recursos em conformidade com as regras - Calendários promocionais alinhado com as estratégias da cia, gerenciando acordos (contratos) comerciais para garantir o crescimento dos volumes negociados e fortalecer a parceria comercial - Garantir cadastro dos produtos adequados e lançamentos para o canal; e cascatear para a equipe - Acompanhar o SellOut de produtos nos PDVs
Responsible for a team of 40 promoters, 2 external salespeople and 1 leading promoter, in addition to 1 new distribution center in the city of Valinhos, containing an annual turnover of more than 40 million and a customer portfolio of approximately 150 points of sale, characterized by the segment of Local Markets, National KA, Regional KA, National Cash, Regional Cash and also by the largest Wholesale with external team from the Interior of the State of SP. Breakdown of sales goals and daily and monthly goals, analysis of performance kpis, training and team training, execution of stores within the PepsiCo planogram, management of promoters' script, activation of promotional strategies for the channel, elaboration of campaigns and participation in conventions, activation of promotional materials, negotiation and execution of contracts and commercial agreements, development of JBP with top clients, in addition to building relationships with strategic regional opinion makers.
Responsible for a team of 60 promoters, 4 external salespeople and 2 leading promoters, in addition to 2 distribution centers, containing a client portfolio of approximately 350 points of sale, characterized by the segment of Local Markets, National KA, Regional KA, National Cash, Cash Regional, Confectioners / Wholesalers in the Sorocaba and Jundiaí region, with an annual turnover of 42 million. Unfolding of sales targets and daily and monthly objectives, analysis of performance kpis, team qualification and training, activation of promotional strategies for the channel, preparation of campaigns and participation in conventions, activation of promotional materials, contracts and commercial agreements, in addition to building relationships with strategic regional opinion-forming customers. A major achievement in this period was the development of the Wholesale Channel, which earned me recognition in all quarters of 2017, in addition to the award as the highlight of the year and participation in the 2018 World Cup.
Responsible for a team of 6 external vendors and 4 promoters of merchandising directed to the segment of Auto Service and Distributors in the region of Sorocaba, containing a service base of about 250 points of sale that are responsible for the highest revenue of the unit. Acting and unfolding goals and objectives of monthly and daily sales, analysis of individual performance Kpis, training and team development through coaching and feedback in follow-up en route. Activation of contracts and development of campaigns, building relationships with strategic clients. In 9 months of acting in the industry, I was recognized as the best supervisor of the State of São Paulo in the category "Auto Service" in 7 opportunities, resulting in the indication for the project "Successors" that is responsible for training and qualifying talents for future Sales Managers.
Responsible for a team of 5 external vendors and 1 internal vendor, containing a base of approximately 1,000 points of sale in the cities of Sorocaba, Itu, Boituva, Porto Feliz and Iperó; all characterized by the cold / retail segment. Acting and unfolding goals and objectives of monthly and daily sales, analysis of individual performance Kpis, training and team development through coaching and feedback in follow-up en route. In 16 months in this industry, I was recognized 12 times as Best Sales Supervisor in the category "Rota", resulting in an individual double bonus award and promotion to another sector.
Direct service and execution of all the points of sale in the northern zone of Sorocaba, characterized in the cold / retail segment, containing an initial base of approximately 130 points of sale. Opening of more than 150 new clients in 6 months, resulting in the doubling of the sector's turnover and disproportionate growth in the number distribution. Elected 6 consecutive times the best seller in the category "Route". Following on with the promotion for Sales Supervisor.