Dallas-Fort Worth Metroplex
Impact-driven Video Creative specializing in on-trend social-first content that captivates audiences across digital platforms. Highly autonomous, taking creative ownership of projects, while also being cross-team collaborative, ensuring alignment across all creative stakeholders. Expertise spans the entire creative lifecycle: from pre-production concepting (storyboarding, scripting, mood reels, creative briefs), through on-set direction (QC, talent direction, set design), and into post-production workflow (full-stack editing, AI/Automation implementation, vendor file prep, video media packages). Proven ability to deliver impactful visual narratives across diverse sectors: luxury retail, wellness/nutrition, and beverage and electronic manufacturing. Dedicated to going above and beyond the brief.
► Designing and animating full-stack motion graphics (logo reveals, lower thirds, icon animations, information & UI/UX visualization, MOGRTs) using Illustrator and After Effects to enhance brand impact across video assets. ► Transforming long-form multicam customer interviews into concise, impactful stories by leveraging text-based editing, multicam toggles, and automation for highly efficient post-production workflows. ► Providing creative input on high-stakes on-set production. Input included set design and lighting, ensuring the environment remained professional and the visuals aligned with modern and elevated brand standards. Responsible for hands-on camera operation and managing executive talent quality control (QC) to ensure high-quality asset capture.
Led ideation, creative direction, and full edit of a nearly four-minute AI-integrated hype video for Netsync's national sales conference. Incorporated Midjourney, Kling, and Runway ML alongside stock footage and original sound design to build a cohesive visual narrative from brief to final delivery.
Served as Video Editor, Motion Designer, and VFX Lead for the Bloomingdale's 59th Street campaign delivering elevated luxury editing and motion design.
► Led the strategic re-editing of top-performing UGC ads into 9 distinct, highly testable YouTube assets to drive consumer Consideration and Conversion. ► Expertly executed multiple Hooks and CTAs with strategic audio/visual cues to optimize VTR, CTR, and ROAS across the acquisition funnel. ► Streamlined large-scale asset creation using systems, automation, and AI to manage complex feedback loops and guarantee quick turnaround for the acquisition pipeline. ► Implemented custom motion graphics, on-screen text, and visual breaks (e.g., reviews mosaic) to enhance native platform look, emphasize key product benefits, and increase retention. ► Collaborated closely with VP of Marketing, Director of Acquisition, and Copywriter to ensure compliance, strategic alignment, and immediate technical readiness of all test assets. ► Edited video content specifically for product detail pages (PDPs) and e-commerce landing pages.