Michelle Chen

Content Creator & Founder of Avery Swimwear

Greater Toronto Area, Canada

About

Highly creative with a strong desire and ability to create meaningful content.

Experience

  • Founder & Designer at Avery Swimwear
    Aug 2021 - Present · 5 yrs

    Designer and creator of Avery Swimwear - a sustainable women's swimwear line focused on being eco-friendly, size-inclusive and ethically produced

  • Fashion Blogger & Content Creator at MichellesInStyle
    May 2017 - Present · 9 yrs 3 mos

    • Creates and edits compelling style content for 3000+ Instagram followers on a regular basis • Writes blog posts on topics related to fashion, beauty, travel and women’s lifestyle • Styles and directs shoots to maintain a steady flow of up-to-date fashion content

  • Design Assistant at The Kafe Society
    Aug 2015 - Dec 2015 · 5 mos

    • Communicated with the head designer on a daily basis to produce a womenswear capsule collection • Assisted creative director with daily tasks such as pattern drafting, cutting and sewing • Produced multiple samples to perfect style and fit before sending out to manufacturers

  • Stylist/Sales Associate at J.Crew
    Sep 2012 - Jul 2015 · 2 yrs 11 mos

    • Provided customers with amazing customer service and styled outfits according to their needs • Styled customers in accordance to the occasion and their specific needs • Maintained good communication amongst all sales associates to build teamwork skills • Built good customer relationships to develop customer loyalty over a prolonged period of time • Responsible for achieving daily goals and utilizing promotional strategies

  • Designer's Assistant at Twiga Clothing
    Jan 2014 - Apr 2014 · 4 mos

    • Aided in the design process and communicate new ideas to head designer • Cut and sewed garments under the direction of the designer using industrial machinery • Stayed on top of deadlines to ensure all customers receive their orders on time