Amsterdam, North Holland, Netherlands
With over 20 years of international marketing communications, high tech corporate strategy, learning & development and employee engagement experience, I’m deeply passionate about the betterment of others to drive the world forward. I thrive off pushing the boundaries, challenging status quo and dancing on what others would call limitations. I am a firm believer that in the ever dynamic and evolving world, we need to be forever learning and growing, celebrating diversity and investing in those who are in need, to create a culture where innovation and dignity can thrive.
The Marketing Signals Center of Excellence within the Global Marketing Engines & Experiences Group is leading the marketing transformation of Microsoft’s largest and fastest growing commercial businesses. Our always-on acquisition and nurture Lifecycle Marketing Programs work across segments, targeting business and audiences across our commercial portfolio with programs available in 50+ markets and 30 languages. The team is modernizing and integrating these channels through advanced analytics, marketing automation, and digital marketing. Global Marketing Engines & Experiences acquires millions of new contacts annually which can be nurtured into leads and sales recommendations to enable connected digital marketing and modern selling journeys. We are on a mission to drive market share, consumption, and consistent pipeline and revenue growth.
As part of the Global Demand Center (GDC) In-Region organization, our team is tasked to lead our digital signals strategy, transformation and execution across the EMEA region. Leveraging bleeding-edge AI technology on both the marketing and sales sides of the house, we are challenged to continually improve our tools, processes but most importantly the enablement and talent development of our people - particularly during these times of tremendous accelerated AI transformation.
As part of the Global Demand Center Regional Team, I am specifically focused on amplifying our Business Applications (BizApps), Artificial Intelligence (AI) and Sustainability Customer Solution Areas and campaigns in deep partnership with our Corporate Strategy and local field marketing teams, across Europe, Middle East and Africa (EMEA).
As the Program Manager of the “AI4ALL” EDUCATE Program, we aim to: ● Equip professionals, entrepreneurs, career changers and AI enthusiasts with cutting-edge AI skills ● Provide practical insights into AI applications across various industries ● Facilitate networking opportunities to connect with others in the AI community and build career momentum ● Ensure an inclusive and accessible learning experience by featuring a diverse range of AI practitioners and users
Since it was first founded in 1925, Philips Experience Design (XD) has consistently been a champion of strategic change at Philips. Today, we are reimagining and redesigning the future of healthcare globally and play a crucial role in Philips’ transformation in becoming the world leader in Health Technology. Currently, I am leading a team focused on Communications, Culture and Employee Engagement. Our responsibilities include: internal communications / employee engagement, knowledge management, learning and development, executive communications, change management and industry design awards.
As the Senior Global Engagement Manager, I was tasked to uncover and expose the untold stories of the incredible impact Philips XD has on the broader organization, and furthermore, on the partners and customers Philips serves globally. I led and developed internal Employee Engagement programs to improve not only our processes and efficiencies, but also to enhance our culture and skills development. I also supported our senior Executive Leadership Team in their communications and global change management programs to accelerate our internal digital transformation. And more recently, I developed and activated our crisis management communications globally and locally to the Philips Experience Design organization.
In this Global Marketing Learning position, I was privileged to serve and support 3,000 of our internal marketing professionals at Microsoft globally. In partnership with our Corporate HQ Marketing Curriculum Organisation, we aim to listen and learn from our marketers, assess what skills requirements are needed and anticipate what FUTURE modern marketing skills are required to keep us “best-in-class”, not only within Microsoft, but across the industry. My role and responsibilities included: • Conducted needs and skills assessments for all commercial marketing roles within Microsoft including Marketing Communications, Product Marketing, Sales Enablement, Marketing Analytics, Experiential Marketing and Partner Marketing roles. • Partnered with the Corp Curriculum Team in building, measuring and maintaining curriculum with the aim to reskill, upskill and increase commercial capability. • Owned end-to-end global field activation of our entire Modern Marketing Learning Curriculum, supporting over 3,000 Commercial marketers globally. Ensured that our global learning programs could be landed in locally relevant and meaningful ways across many cultures and geographies. • Accountable for creating a culture of learning amongst the global marketing community, through senior leadership engagement, executive sponsorship, advocacy marketing and implementing an “always-on” internal communications strategy which continually promoted our learning programs. • Executed exclusive leadership learning experiences for High-Potential and Executive Leadership Communities. • Conducted monthly business reviews with the marketing leadership team in each region, sharing learning data across consumption, engagement, quality and correlation to business results where possible. Collective insights were then garnered, and field activation recommendations were provided to drive further learning adoption.
Within Microsoft, this position sits in the Worldwide Learning & Readiness Organization, which is responsible for driving business impact through the design, development and delivery of talent development curriculum to contribute to our field and company strategy. In this role, I was: • Responsible for driving business impact through the design, development and delivery of talent development curriculum to contribute to our field and company strategy. • Owned the global field activation of our Modern Marketing learning curriculum across Europe, Middle East and Africa (EMEA). • Developed EMEA pilot programs and learning experiments which were then scaled globally (eg. Learning Leaders Advocacy Program, “next-logical” learning experience data analysis.) • Ensured continuous external expertise was including to enrich our internal curriculum, whether it be leveraging 3rd party platforms or bringing in external guest speakers / experts
In a dual role, in combination with the Digital and Social Media Lead Role, I am also the Consumer Marketing Communications Lead for Western Europe. This role provides end-to-end MarComm planning, strategy and execution and is the center of digital and marketing operational excellence across our consumer brands, including Windows, Office and Surface. Critical to the success of this role, is partnering with our Corp and AHQ Western Europe stakeholders and with each of the senior Consumer Marketing Communications Leads across the 12 subsidiaries (Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland), ensuring short term and long term strategy and planning.
Administrative and Research Assistant to the Acting Head of School of Marketing • Provided administration assistance in eCommerce and Online MBA courses • Conducted competitive analysis and research on competitive MBA university offerings