West Bloomfield Township, Michigan, United States
Michelle Hyland Marketing Executive | Strategic Growth Leader | Events • Partnerships • Communications • Revenue Development Michelle Hyland is a strategic marketing and engagement executive with more than 20 years of experience leading high-visibility initiatives that strengthen organizations, elevate brands, and drive measurable growth. Her background spans nonprofit leadership, corporate marketing, business development, executive events, sponsorship strategy, and stakeholder engagement, with a consistent track record of translating organizational goals into strong market presence and meaningful results. Most recently, Michelle served as Director of Marketing & Engagement for Great Lakes Women’s Business Council, where she led integrated marketing strategy, member engagement, sponsorship visibility, communications, and major conference execution for one of the region’s largest business organizations serving more than 1,500 women-owned businesses, 70+ corporate members, and thousands of entrepreneurs across Michigan and Indiana. Her leadership supported revenue growth, strengthened strategic partnerships, expanded audience engagement, and elevated organizational visibility across multiple channels. Michelle brings executive-level experience in leading complex initiatives that require both strategic vision and disciplined execution—from enterprise communications and brand development to large-scale events, executive programs, and high-value relationship management. She is recognized for building trust with senior leaders, sponsors, boards, and community partners while creating programs and communications that produce long-term impact. Now open to new leadership opportunities, Michelle is focused on roles where she can help organizations grow visibility, strengthen engagement, expand partnerships, and deliver results through thoughtful strategy and strong execution.
Lead a boutique marketing, events, partnerships, and business development consultancy supporting nonprofits, entrepreneurs, and corporate clients with strategic visibility and engagement initiatives. Develop brand positioning strategies, sponsorship outreach campaigns, networking initiatives, and high-impact event experiences designed to increase audience growth and revenue opportunities. Provide relationship management, marketing communications, social media strategy, and event consulting support for community-focused initiatives and organizations.
• Led strategic relationship development with 70+ corporate partners and 1,500+ business stakeholders across a regional nonprofit ecosystem. • Managed Salesforce CRM reporting, audience engagement campaigns, partner communications, and executive dashboards supporting growth initiatives. • Directed signature events, sponsorship activation, speaker engagement, registration systems, and cross-functional partner coordination. • Collaborated with technology providers and event platforms to improve attendee experience, registration efficiency, and market visibility. • Expanded digital engagement by 400% through integrated campaigns, audience development, and relationship-driven communications.
Led integrated marketing strategy, digital communications, sponsorship activation, and event execution for a regional nonprofit association serving 1,500+ businesses and 70+ corporate partners. Managed marketing and engagement initiatives for large-scale signature events, executive programs, and business matchmaking experiences. Oversaw website content, email marketing campaigns, social media strategy, videos, and brand messaging across all communication channels. Developed social media campaigns that increased followers and engagement by 400%. Served as Salesforce Administrator across multiple divisions while generating dashboards, reporting insights, and campaign analytics for senior leadership. Produced annual marketing strategies, engagement goals, and campaign initiatives to support organizational growth and visibility.
Promoted into a leadership role responsible for marketing strategy, signature event production, brand development, and community engagement, supporting business growth programs and statewide initiatives. • Built and executed annual marketing plans aligned with organizational goals and event growth targets • Developed branding, collateral, and communications for signature conferences, supplier events, and virtual programs • Managed full event marketing lifecycle including registration materials, exhibitor communications, print assets, and attendee experience • Led social media strategy, website content management, and digital communications including weekly newsletters • Created high-visibility presentations, brochures, and executive materials for internal and external audiences • Oversaw marketing approvals, messaging consistency, and creative direction across platforms • Supervised marketing coordinator, graphic design, and web support resources
Assisting women to be all they can be, by having parties and making personal income.
Responsible for project managing, planning, development, and implementation of events, projects, strategies, communications, and public relations activities. *Sales & Marketing Support Management *Program and Project Management *Event Management *Social Media *Lead & Demand Generation *Campaign Management *Budget planning, reconciliations, and P&L responsibilities *Select and manage event software and CRMs (Salesforce.com, Pardot, Eventbrite, Adobe) *Responsible for vendor relationships *Responsible for brand enforcement and social presence (Facebook, Twitter, Instagram) *Website updates *Performance Reviews *Research *Public Speaking