Michelle Quicho, MBA

Advertising | Data Driven | Video-CTV-Social | AdTech Sales Strategy & Operations | Consultant | Management Coach | SaaS

Detroit Metropolitan Area

About

I am an ambitious, forward thinking sales executive with over 25 years experience in advertising, media and AdTech/MarTech. I am adept in developing strategy and multi-channel campaigns, building teams from the ground up and scaling. I have a track record of creating new business opportunities at both the client and agency level, growing those relationships through consultative selling and leading effective teams. A recognized leader as a contributor with early-stage companies. I offer experience in client-oriented project and account management and success selling both print and digital formats (display, video, mobile, OTT/CTV, programmatic). I strategized and built Yahoo's first programmatic Agency Platform sales team, growing revenue with focus on self-service Demand Side Platform (DSP) adoption. I started the Detroit BrightRoll office and led growth via key collaborations on new ad units, new measurement initiatives, and by launching DSP opportunities. In terms of project management, I initiated expansion of the Kellogg's online video platform partnership resulting in growth to EMEA and APAC. I also spearheaded BrightRoll's viewability initiative with MOAT and launched the Fox Audience Network in the Midwest, focused on monetizing MySpace data. I envision a future where good programmatic ad talent is readily available, well-trained and interested in specializing in AdTech/MarTech careers with high growth potential. I am very passionate about building / leading effective teams & mentoring individuals to perform at their full potential. Thanks for reading and you can feel free to connect or message me here. *Certifications: Google Analytics, BrightRoll DSP, TripleLift Native Academy, Innovid DCO, Cornell Executive Leadership, Beachbody Coach MQDSolutions.com: Effective Leadership & Management Coaching

Experience

  • Associate Vice President, Sales at Kargo
    Mar 2026 - Present · 4 mos

    Leading sales and revenue growth across Detroit, Ohio, Minnesota, and Indiana for Kargo’s cross-screen advertising solutions. Oversee and mentor a high-performing team while building strong relationships with key brands and agency partners. Focused on driving new business and expanding existing partnerships through strategic, client-first solutions across CTV, mobile, display, video and social. Partner closely with cross-functional teams to bring innovative ideas to market and position Kargo as a trusted, forward-thinking partner. Kargo is a creative-first ad tech company and premium media marketplace, offering 100% curated, high-quality inventory across mobile, CTV, social, and digital. Kargo partners with leading brands and agencies to deliver high-impact advertising through innovative formats, data-driven targeting, and standout creative. With a fast-to-market approach and focus on elevated media experiences, Kargo helps brands cut through and drive real results in a fragmented landscape.

  • Principal Consultant at MQD Solutions
    Jul 2017 - Present · 9 yrs

    ** currently not entertaining new projects or clients I started my consulting practices in 2017 when I was being contacted by colleagues in my network or referred by colleagues whom I previously worked with that were in a transitional timeframe in their company, individual roles, or were simply looking for personal mentoring/coaching on how to uplevel their career. As a consultant, I partner with individuals or companies to accelerate growth, navigate change, and nurture talent. Clients in advertising technology, brand marketing, advertising agencies, and individuals looking for advice and implementation support on strategy, partnerships, sales, and or operation framework to build their company, team, or personal brand for scale.

  • Senior Director of Sales, Strategic Accounts at Innovid
    Dec 2024 - Mar 2026 · 1 yr 4 mos

    In Feb 2025 Innovid was acquired by Mediaocean (Flashtalking). Manage the Detroit Strategic Accounts Sales team with a focus on automotive and finance industries. Innovid powers advertising delivery, personalization and measurement across linear, CTV and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, screens and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising.

  • Sr. Director, Sales & Client Strategy | Digital Media Solutions at Epsilon
    May 2024 - Dec 2024 · 8 mos

    Staying within Publicis, I transitioned from a Global Solutions Consultant role with Publicis Groupe to join Epsilon's Digital Sales & Strategy team. I was managing relationships in the Financial and Insurance vertical to help connect our clients with customers and prospects using data and personalization through programmatic media. - Uncovering incremental revenue opportunities and create custom digital sales solutions to drive growth. - Responsibilities include digital strategy, performance management, analytics, revenue attainment and introducing new products in collaboration with my Epsilon Data & Tech partners. Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.

  • Member at Chief
    Jan 2022 - Dec 2024 · 3 yrs

    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top down.