Michelle O'Connor

Chief Marketing & Strategy Officer | Founder, Digital Future | Building Category-Defining Brands in Fintech, Web3 & AI | Co-Founder Converge Labs

San Francisco, California, United States

About

I'm a marketing and strategy executive for founders and boards building category-defining companies in fintech, Web3, and AI. Through Digital Future, I lead GTM, brand, and strategy for venture-backed and growth-stage companies at critical inflection points that need senior executive leadership. Over the past decade, I've built and led marketing, communications, and strategy functions for companies from pre-seed through unicorn status. As one of the earliest hires at Taxbit, I built the brand and communications function from the ground up, served as executive spokesperson, and led global market expansion into the U.K., EU, and LATAM as the company scaled from pre-revenue to category leader. Today, as Founder of Digital Future and Co-Founder of Converge Labs, I advise founders, boards, and institutions on go-to-market strategy, positioning, and category creation. Recent and current clients include Gensyn, World, Tools for Humanity, and the Global Blockchain Business Council. I write and speak on where AI, strategy, and leadership intersect, including as a contributor to the Forbes Communications Council and through my newsletter, Future Signals, read by 580+ leaders across crypto, fintech, and emerging tech. Recognized as a Top 5 Woman in Blockchain and Top 30 FinTech Marketer. I currently serve as U.S. Ambassador to the Global Blockchain Business Council and Board Chairwoman of the Association for Women in Cryptocurrency. If you're a founder or board looking for senior marketing or strategy leadership, let's talk.

Experience

  • Founder at The Digital Future
    Apr 2024 - Present · 2 yrs 4 mos

    Founded and lead a go-to-market and communications firm serving venture-backed fintech, Web3, and AI companies from pre-seed through unicorn stage, with clients including Gensyn, World, Tools for Humanity, and the Global Blockchain Business Council. Built a team of former CMOs, CCOs, COOs, and CSOs delivering fractional executive support across brand, go-to-market, and communications strategy. Advise founders and boards on positioning, narrative, and category creation ahead of major raises, product launches, and market entries.

  • Co-Founder at Converge Labs
    May 2026 - Present · 3 mos

    Converge Labs -- Experience at the forefront of category creation, strategic communications, brand building and marketing. Partnering with brands and technologies at the frontier of AI, blockchain and bio. Category creation, strategic communications, brand building and marketing.

  • Forbes Communication Council at Forbes
    Jan 2026 - Present · 7 mos

  • Fractional CMO & CSO at Change Agents Technologies Inc.
    Oct 2025 - Present · 10 mos

    Serve as a fractional CMO and CSO, setting marketing and corporate strategy to advance the company's growth-stage priorities. Partner directly with the CEO and leadership team to shape go-to-market strategy, brand positioning, and strategic direction. Provide embedded executive-level leadership across brand, communications, and growth strategy on a fractional basis.

  • Global Blockchain Business Council (GBBC) (1 yr 8 mos)
    • Global Marketing & Communications Strategist
      Nov 2025 - Present · 9 mos

    • United States Ambassador
      Dec 2024 - Dec 2025 · 1 yr 1 mo

      Global Blockchain Business Council (GBBC) Ambassadors are innovators and changemakers who strive to provide powerful insights, particularly in areas of technology, governance, law, finance, civil society, and academia. Since its inception, GBBC has relied on our global Ambassador network to expand our community, presence, and impact. GBBC Ambassadors act as trusted advisors to GBBC’s leadership and members, providing invaluable guidance and assistance on how to engage with diverse local communities to carry out our mission to the highest standards. With an immense community that continues to grow at a rapid pace, we have refreshed our network of GBBC Ambassadors to streamline the program, ensuring an engaged cohort for the year ahead. The 2025 GBBC Ambassador cohort enriches GBBC’s global reach with 284 Ambassadors across 124 jurisdictions and disciplines. GBBC’s 2025 Ambassador cohort includes 50 new ambassadors and 9 new jurisdictions and disciplines: Bhutan, Cambodia, Energy Infrastructure, Government Affairs, Latin America (LatAm), Malaysia, Malta, Standards, and Trading and Markets. View the full list below and at gbbc.io/about/ambassadors.