Greater Toronto Area, Canada
I lead the Social Media department at Candybox Marketing, where I build high-performing teams and help brands turn social media into a meaningful driver of business growth. As the Associate Director of Social Media, I work across strategy, leadership, and execution. I support client partnerships, guide social media managers, shape channel strategies, and turn performance insights into clear next steps that move businesses forward. I’m also a speaker on community building through social media, with a focus on how brands can create real connection in the age of AI. My leadership style is rooted in optimism, accountability, and problem-solving. I believe strong social teams need more than creative ideas. They need curiosity, strategy, and a “let’s figure it out” mindset. At the end of the day, my goal is simple: Build strong teams. Create work that matters. Help brands use social media as a true growth engine.
Lead the social media department at Candybox Marketing, overseeing team development, client strategy, and the continued evolution of the agency’s social media offering. Featured Ads of the World Contributions: https://www.adsoftheworld.com/campaigns/superstitious https://www.adsoftheworld.com/campaigns/cinco-de-mad-mexican https://www.adsoftheworld.com/campaigns/easter-bunny-cbc280cb-207a-4e0a-a3df-a037bdbda397 https://www.adsoftheworld.com/campaigns/black-diamond https://www.adsoftheworld.com/campaigns/packaging-perfected Key Leadership Areas Team Leadership & Development -Lead, mentor, and develop a team of social media managers through coaching, performance reviews, and structured development plans -Responsible for hiring, onboarding, and training new team members -Foster a collaborative, high-performing team culture focused on growth, accountability, and innovation Strategic Client Leadership -Guide social media strategy for a diverse portfolio of key client accounts across multiple industries -Translate performance data into actionable insights and strategic recommendations that drive measurable results -Serve as a senior strategic partner to clients, helping align social media initiatives with broader marketing and business objectives Department Growth & Innovation -Work closely with executive leadership to evolve and strengthen the agency’s social media services -Develop competitive service offerings and ensure departmental profitability and operational efficiency -Identify emerging platform opportunities, strategies, and innovations to keep the agency ahead of industry trends Operational & Business Leadership -Manage resourcing, utilization, and team performance to maintain high service quality and operational health -Lead complex client problem-solving and cross-team collaboration across the agency -Contribute to business development initiatives and support sales conversations with prospective clients