Joliet, Illinois, United States
Comprehensive, strategic marketing leader with track record of success in year-over-year growth for B2C and B2B companies of all sizes: from established global and national enterprises to growing start-ups. Passionate about growth and development - in marketing, leadership, and supporting it in others. Specialties: Marketing Strategy and Implementation Brand Identity & Development Customer Journey & Persona Building Integrated Marketing Communications Digital Marketing: - Website and Landing Page Development - SEO and digital content strategies - SEM/PPC and Banner/Display Advertising - Social Media Marketing - Responsive Email Design, Development, and Automation Promotions & Campaign Management Marketing Budgets and Forecasts Mass Media Planning Marketing Event Management Marketing Performance Tracking, Testing, and Data Analysis Public Speaking & Client Presentations Proficiencies include: - Nielsen and dunnhumby consumer and market research software - Google: Ads, Local Service Ads, Analytics, Business Profile, Search Console, Tag Manager, Trends - Bing Ads and Places, Yahoo Gemini, Meta Business Suite, and other lead gen sites like Yelp, Nextdoor - Online reputation tools, including Yext, Podium, Pulse, Birdeye, and Consumer Fusion - CMS tools, including Wordpress - Email marketing software, including Benchmark, Constant Contact, and MailChimp - Call tracking software, including WhatConverts and CallRail - Certified & experienced in Adobe Creative Suite - Design tools, including Canva, Getty, iStock - Social Media integration tools, including HootSuite and Helicopter - Online survey tools, including SurveyMonkey and Survs - Online booking and chat, including Schedule Engine and Further - CRM tools, including Siebel and custom proprietary databases - Custom online print ordering software for multi-store locations
US Dock & Door is an investment and growth partner for commercial dock and door service businesses and residential garage door companies, providing the expertise and support needed to scale while preserving their legacy. As the Vice President of Marketing, I am responsible for building the marketing foundation of this rapidly expanding, private equity-backed service platform from the ground up. Through strategy and execution I support our operating companies across multiple markets with brand identity and lead generation while developing scalable systems to directly fuel growth.
*Columbia Home Services merged with P1 Service Group in May 2025 Columbia Home Services takes a people-first approach to partnering with companies that provide residential and light commercial HVAC, plumbing, and electrical services. Our team of seasoned experts invests in and helps grow home service businesses that share our passion of enhancing lives. As the Vice President of Marketing since founding in early 2022, I have successfully restructured and grown our marketing department as we have gone from a portfolio of one to a portfolio of fifteen and counting. To best serve our partner companies and their annual business objectives, we focus on maintaining our partners' local brand legacies while growing their marketing dollars' impact and effectiveness.
Lead and execute a successful data-driven lead generation strategy, driving brand awareness, qualified leads, and conversion at the community level, and manage execution of the multi-channel strategy to drive community visibility and leads. Key liaison to our community and sales teams, guiding them on effective marketing strategies to drive leads in their markets. Drive brand visibility, quality leads, and profitable conversion by leveraging a wide range of channels, including digital (email/CRM, PPC, paid social, affiliates, influencers and partnerships), print, direct mail, events, and referral partner outreach. Responsible for collaborating with internal teams on communication and successful implementation of community and system-wide company/marketing programs. Effectively reach and engage audiences as part of a full-funnel strategy by understanding key target segment personas and their customer journeys. Optimize how data is used to inform and drive marketing strategy/tactical efforts, and help optimize marketing budgets to drive efficient and quality leads. Drive relevant innovation, and a robust test and learn strategy across channels.
Leader in the personal and professional development industry. • Marketing manager for over 20 countries and 22 languages worldwide; face of marketing department for 53 offices, 5 departments, and over 6 vendor relationships. • Manage, lead, and implement customer acquisition strategies and brand experience for multiple divisions globally, including customer touch points and environments, brand materials, marketing email communication and strategy, SEM, display, and retargeting digital campaigns for Google, Yahoo, and Bing, product and holiday promotions, customer communication script creation, etc. o PPC campaigns increased CTR by 12.6% yoy; conversion rates increased by 175% yoy o Display remarketing campaign conversion rates increased 212% yoy o Grew email marketing campaigns, by no. of campaigns, 139% over 5 years, averaging 35% yoy o Marketing email CTR consistently 2% above industry average • Implementation of new Landmark brand and marketing strategy—an almost complete corporate branding overhaul • Oversee ten marketing department project budgets totaling half million • Took over entire print department in late 2017 and saved company tens of thousands of dollars with several cost-cutting measures • Lead team of project managers and marketing associates to execute marketing plans efficiently and effectively.
State-wide non-profit volunteer role. President of the Illinois chapter of the largest and longest-running women's advocacy organization in the United States. This multi-issue non-profit takes action to bring about equality for all. Regular activities include public speaking engagements, event planning & management, meeting leading & organizing, PR communication, social media outreach, email newsletter writing, website building, and community outreach. Recipient of the Illinois NOW 2010 President's Award for outstanding member contributions and for acknowledgment of the ability to selflessly transform energy into action and further the empowerment of the membership—and in doing so, provide leadership for positive change.