Redwood City, California, United States
I am a visionary marketing executive with 20+ years of experience building and scaling global go-to-market strategies that drive measurable business growth. My expertise lies in designing repeatable, high-impact growth engines that unify sales, product, and marketing to deliver predictable pipeline expansion, market penetration, and brand leadership. I have led marketing functions at Fortune 500 enterprises and high-growth SaaS companies, navigating complex global markets while keeping customer success at the center of every strategy. Known for my ability to lead cross-functional initiatives, I excel at breaking down silos and driving alignment across organizations to deliver cohesive strategies and consistent customer experiences. My focus areas include brand positioning, integrated campaigns, and customer advocacy programs that fuel engagement, loyalty, and long-term business impact. Beyond strategy and execution, I am deeply committed to developing and inspiring high-performing teams. I foster collaborative, inclusive cultures built on authenticity and trust, empowering people to stretch, grow, and achieve breakthrough results. My leadership philosophy blends data-driven decision-making with creative storytelling, ensuring every initiative not only drives business outcomes but also strengthens market influence and customer relationships.
• Lead global corporate marketing strategy and build a high-performing team to drive brand awareness, customer engagement, and market impact through integrated campaigns, customer advocacy, creative excellence, and world-class events. • Oversee strategy and content for multi-channel campaigns that inspire diverse audiences while supporting awareness, pipeline growth, and revenue outcomes. • Reimagine customer marketing to amplify success stories, increase market mindshare, and deliver measurable business impact. • Build and scale a high-output editorial content engine that fuels demand generation, thought leadership, and market influence. • Guide strategy and execution for global events and flagship programs that elevate brand presence and business value. • Own brand positioning, visual identity, and creative direction to ensure consistency and impact across all channels.
Hired to establish the integrated marketing function, focused on enabling the successful transition from a transactional based organization to a technology platform, while reversing revenue erosion. • Led global marketing transformation for a $3B HR solutions provider, repositioning the business from a transactional model to a strategic technology platform, driving revenue growth and market expansion. • Architected and executed an integrated marketing strategy across brand, demand generation, digital, content, events, product marketing, and partnerships, increasing revenue opportunities by 50%. • Revamped market positioning and storytelling, resulting in a 30% expansion in recurring revenue through targeted, outcome-driven campaigns. • Launched scalable, data-driven marketing programs, achieving a 446% YoY increase in opportunity value ($96M) and a 148% YoY increase in marketing-sourced wins. • Built and aligned a high-impact marketing team, driving 80% strategic goal alignment and creating the first-ever integrated sales and marketing plays to support 175% growth over 24-36 months.
Recruited to lead Brand, Demand Generation, Product Marketing, Field Marketing and Digital, focused on creating and driving company valuation in preparation for a successful exit. Additionally, tasked with increasing market penetration in the Fortune 500 and Global 2000 by 1,000%, while growing total revenues to $200M annualized. • Defined and executed a global GTM strategy, driving an 89% increase in campaign-sourced pipeline and a 59% boost in MQL conversions. • Transformed digital marketing and ABM execution, leveraging 6sense and Salesforce to increase new logo acquisition by 428%. • Expanded marketing pipeline contribution to 50% and bookings contribution to 66%, through operational rigor and optimized sales-marketing collaboration. • Developed strategic co-marketing initiatives with Salesforce, securing a $300K investment that generated $3M in new pipeline, elevating Certinia into the top 1% of Salesforce partners.
Spearheaded global business transformation, supporting the strategic shift from legacy outsourcing to Cloud and developed a new GTM framework and plan connecting sales, marketing, and customer value, rebuilding cross-functional alignment. • Led global marketing strategy, shifting revenue mix from 30% to 60% cloud-based solutions through targeted demand generation and repositioning. • Created new solution-level messaging and brand positioning, driving a 75% increase in cloud revenue and expanding AWS partnership influence by 15% of total revenue in 12 months. • Developed integrated sales and marketing strategies that nearly doubled ROI across campaigns, field marketing, and events.
Performance-driven leader responsible for creating the marketing strategy, and plan to grow revenue and drive brand leadership for HPE. Mobilized cross-functional teams across business units to grow revenue through high-impact marketing directly aligned to sales and product. • Launched a $20B B2B spin-off, defining a new brand, differentiation strategy, and GTM framework. • Transformed digital marketing strategy, increasing pipeline contribution from 2% to 14%. • Built a scalable, sustainable and repeatable marketing engine, providing the agility to pursue and convert new market opportunities focusing on infrastructure, cloud products and services. • Designed and executed a competitive disruption strategy, generating $7B in new pipeline. • Solved a significant dysfunction and disconnection between Sales and Marketing, gaining both strategic and operational alignment between the two organizations. Increased conversion rate 160%.