Singapore
Experienced marketing and events professional with a demonstrated history of working in the high-technology and cyber security industries. Skilled in Marketing Management, Event Management, Account Management, and Channel Marketing.
Heads up SGX Cares initiatives which includes CSR programs, our corporate fundraising events - SGX Bull Charge and community outreach activities. Additionally, I'm also in charge to develop and lead selected SGX's corporate and marquee events.
Head of South Asia and India Channel and Field Marketing, and APAC events management for Tenable Network Security. Managing regional marketing, events and lead generation campaigns, including online and offline, ensuring these campaigns deliver the desired ROI.
As a Corporate Event Marketing Manager for APJ, I’m the project lead for our flagship physical and online events – VMworld, VMware vForums, Technology Workshop Online (virtual) and Sales Kickoff events across Asia Pacific & Japan. I am responsible for the end-to-end development and implementation of these events including driving event registrations, attendance, sponsorships, marcom and creative development, demand generation and lead nurture; as well as post-event analysis, reporting and advisory services.
My responsibilities and key focus areas include the following: - Involvement in proposal pitches and working closely with the Creative and Design teams to develop a winning proposal, working on costing, and presentation to clients; - Pre-event preparation; - Site preparation; - Project costing and budget management; - Handle and oversee end-to-end development and implementation of all events allocated, including local and overseas events; - Provide on-site event management and post event management; - Prepare post event evaluation and feedback report to the management and clients; - Provide consultation and advisory to clients.
I’m in charge of the Analyst Relations programs for APJC, often tying in with my global team and align to their global programs as well. I’ve had to develop and diligently execute on a yearly Analyst Relations strategy, focus and programs plan which includes events, briefings and activities for the year. I'm also involved in organizing both internal and external analyst-related events which my responsibilities would include, and not limited to, end-to-end event and budget planning, organization, analyst invitations and RSVPs, travel arrangements, on-site execution and post-event reports as well.
During my tenure with the APJC Collaboration Marketing team, I’ve partake in developing our yearly and quarterly planning session and worked alongside my Marketing Manager(s) to develop, implement and execute marketing programs and campaigns with complete demand generation and lead nurturing activities across APJC for the Collaboration suite of products. I work closely with my global and regional marketing colleagues on developing and executing marketing campaigns, events and reporting for Partners and Customers in APJC and also maintaining the APJC marketing events calendar. Working closely with the various sales managers to develop and execute sales incentives programs for Partners – which includes developing the incentive mechanism, terms & conditions, tracking and fulfillment and also organize quarterly Webex sessions with Partners to provide updates on new incentive programs, offers & promotions, training etc. I handle and oversee end-to-end development and implementation of all physical events, sponsorship events (from developing the entire sponsorship packages, selling the sponsorships to Partners, fulfillment and execution), internal launches, analyst briefings and virtual events; working closely with internal stakeholders to develop the objectives, messaging and content, promoting these events through social media, ABTL marketing, newsletters. I’m also in charge of developing and sourcing content for monthly newsletters to internal audience, Partners and Customers.