Jersey City, New Jersey, United States
Experienced Sports and Entertainment Marketing executive with over twenty years of experience working with brands, agencies, and talent for integrated marketing opportunities including contract negotiations, licensing, digital/influencer marketing, advertising, sponsorships, public relations and partnerships. Proven track record of accomplishments in planning and leading comprehensive strategic initiatives in support of client business goals and objectives.
Lead daily operations of M Booth’s Strategic Partnerships and Entertainment Marketing team by building strategic partnerships to support the agency's consumer clients, focused in the areas of entertainment, influencer, licensing, sports and brand partnerships. Projects include - Tinder/International Women's Day social campaign (Amber Rose, Sarah Hyland, Shay Mitchell, and Ariel Winter) - Burlington and AdoptAClassroom.org back to school (Common) - King Digital Bubble Witch Launch (Vanessa Hudgens) - Jimmy Kimmel integration for Panera Provide ongoing thought leadership to M Booth and the industry about the ever-changing landscape of entertainment marketing and partnerships. Ongoing daily conversations with key entertainment, influencer, and sports contacts including talent, agents, managers, publicists, music labels, publishing, networks, and studios.
Lead daily operations of GREY’s talent team, including talent/ licensing needs across the agency Lead strategy, outreach, negotiation and contracts for all types of talent and licensing deals Provide ongoing thought leadership to GREY and the industry about the ever-changing landscape of talent, licensing and casting Clients include Canon, Bausch + Lomb, Ally, 3M, Best Buy, Volvo, Pringles, Nice n Easy, Smuckers, and the National Parks Projects included: - Executed the first on-air consumer branded category integration on Jeopardy! (Bausch + Lomb) - Best Buy (Adam Devine; licensing YouTube user generated clips for holiday campaign) - Pringles (Josh Peck, Alyson Stoner, and digital influencers including Alex Gut, Team Flight Brothers, and Jethro Ames) - Downy Unstoppables (Tituss Burgess) - Canon (Candace Cameron, Swizz Beatz, and MLB Licensing w/Pittsburgh Pirates) - Volvo (Josh Brolin) - 3M Command Strips (MC Hammer) - Smuckers (licensing Olympic voice over clips) - American Egg Board (Kevin Bacon) - Ally Financial (Drew Scott)
starpower is an entertainment marketing agency that counsels and connects brands with entertainment, sport, and music content www.starpowerllc.com
Drove business and integrated partnership opportunities for clients within the entertainment, film, TV, music and publishing industries. Negotiated spokesperson contracts and partnership agreements for MS&L programs, including spokespersons for media campaigns, talent for red carpet events, sponsorships and entertainment marketing programs. Participated in the creation and presentation of new business materials. Played an integral role in coordinating with MS&L PR teams and clients to plan and execute targeted marketing activities. Daily activities included managing program budgets and team budgets and managed a team of junior staff. Clients included corporate clients (P&G, OSI Restaurants, Heinz, UL) and healthcare clients (Bayer, sanofi pasteur, Eli Lilly).
Created a new income source for KEM by establishing the talent negotiation department. Managed and advised PR teams and clients on program budgets and participated in creative development meetings. Guided a team of junior staff. Negotiated all talent contracts for Ketchum PR and KEM talent programs, including spokespersons for media campaigns, talent for red carpet events, sponsorships, and entertainment marketing programs. Secured new business opportunities with new and existing clients, including work with Ketchum sister agency, Cone.